Table of Contents
Introduction
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- Definitions
- TGI drinks definitions
- Geographical, national and regional definitions
- Trade definitions
- Conversion factors
- Population
- Exchange rates
- BMRB Target Group Index (TGI) sample sizes
- Abbreviations
Executive Summary
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- All-Ireland carbonate value sales continue to grow
- Volume growth continues to slow
- New flavours the key in new product development
- Energy drinks sustaining the sector
- Shifting consumer targets
- Present dominance leading to future strength?
Market Drivers
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- A mature sector under attack?
- Population trends hint at a new approach
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- Figure 1: Population projections, by age group, NI, 2000-20
- Figure 2: Population projections, by age group, RoI, 2000-20
- Carbonated soft drinks to lose out to healthy alternatives?
- NI
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- Figure 3: Agreement with the statement “I do some form of sport or exercise at least once a week”, NI, 2001-05
- Figure 4: Agreement with the statement “Most of the time I am trying to lose weight”, NI, 2001-05
- RoI
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- Figure 5: Agreement with the statement “I do some form of sport or exercise at least once a week”, RoI, 2001-05
- Figure 6: Agreement with the statement “Most of the time I am trying to lose weight”, RoI, 2001-05
- New guidelines bringing healthy eating and drinking back to school
- A new enemy for carbonated soft drinks in the media?
- The competition from other sectors is hotting up
- Adult beverages, energy provision and the search for successful flavouring
- Personal disposable income
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- Figure 7: Personal disposable income per capita, at current prices (euros), RoI, NI and UK, 2000-05
- New product development
- Seasonality
- Image, advertising and branding
Market Size
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- Volume steady, but value sales steadily increase
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- Figure 8: Retail sales of carbonated soft drinks, by value and volume, all-ireland, 2000-05
- Figure 9: Indexed retail sales of carbonated soft drinks by value & volume, all-ireland, 2000-05
- NI shows stronger growth
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- Figure 10: Indexed retail sales of carbonated soft drinks at current & constant prices, NI & RoI, 2000-05
- Volume particularly hard-hit in RoI
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- Figure 11: Sales of carbonated soft drinks, by value and volume, current and constant prices, RoI, 2000-05
- Figure 12: Sales of carbonated soft drinks, by value and volume, current and constant prices, NI, 2000-05
Market Segmentation
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- Cola still rules the roost
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- Figure 13: Value sales of carbonated soft drinks, by category, RoI, 2005
- Figure 14: Value sales of carbonated soft drinks, by category, NI, 2005
- Diet drinks perform strongly in RoI
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- Figure 15: Value sales of carbonated soft drinks, by category, RoI, 2003-05
- In NI, energy drinks force the pace
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- Figure 16: Value sales of carbonated soft drinks by category, NI, 2003 & 2005
Supply Structure
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- The C’s lead the way – Coca Cola and Cantrell & Cochrane dominate
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- Figure 17: Manufacturers and distributors of the leading carbonated soft drinks, NI and RoI, 2006
- Companies
- Barr Soft Drinks
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- Figure 18: Product portfolio for barr soft drinks, 2006
- Cantrell & Cochrane (C&C)
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- Figure 19: Product portfolio for cantrell and cochrane, 2006
- Coca Cola Bottlers Ireland (CCBI)
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- Figure 20: Product portfolio for coca cola bottlers ireland, 2006
- GlaxoSmithKline
- Nichols PLC
- PepsiCo
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- Figure 21: Product portfolio for PepsiCo, 2006
- Princes Soft Drinks
- Richmond Marketing
Distribution
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- Consolidation continues
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- Figure 22: Multiple retailers operating in NI & RoI, by number of outlets, 2001, 2003 & 2005
- Figure 23: Symbol groups operating in NI & RoI, by number of outlets, 2001, 2003 & 2005
- Vending machines
- Packaging
- On- and off-trade
New Product Development
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- Functional beverages, a new horizon for carbonated soft drinks?
- Energy/sports drinks
- Functional drinks
- Diet re-brand to make the message even stronger?
- Cola flavour drinks
- Other flavour drinks
- New flavours providing new taste experiences for consumers
- Cola and ? - still a new flavour focus
- More caffeine in your cola, sir?
- Other flavours also getting a boost
- Repackaging
The Consumer
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- Penetration shows little movement
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- Figure 24: Soft drinks consumed in the last 12 months, NI and RoI, 2003 and 2005
- Cola
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- Figure 25: Have drunk colas in the last 12 months, NI, 2000-05
- Types drank most often
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- Figure 26: Type of colas drank the most often in the last 12 months, NI, 2000-05
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- Figure 27: Have drunk colas in the last 12 months, by type, RoI, 2000-05
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- Figure 28: Have drunk colas in the last 12 months, by demographic group, weight classification and presence of children in household, NI and RoI, 2003 and 2005
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- Figure 29: Have drunk colas in the last 12 months, by weight of usage, NI and RoI, 2003 and 2005
- Frequency: Heavy users
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- Figure 30: Heavy users of cola, by demographic group, NI and RoI, 2003 and 2005
- Fizzy soft drinks and energy drinks
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- Figure 31: Have drunk fizzy soft drinks or energy drinks in the last 12 months, NI and RoI, 2000-05
- Types drank most often
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- Figure 32: Type of fizzy soft drinks or energy drinks drank most often in the last 12 months, NI, 2000-05
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- Figure 33: Type of fizzy soft drinks or energy drinks drank most often in the last 12 months, RoI, 2000-05
- Fizzy soft drinks – time to focus on older shoppers?
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- Figure 34: Have drunk fizzy soft drinks in the last 12 months, by demographic group, weight classification and presence of children in household, NI and RoI, 2003 and 2005
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- Figure 35: Have drunk fizzy soft drinks in the last 12 months, by usage, NI and RoI, 2003 and 2005
- Heavy users
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- Figure 36: Heavy users of fizzy soft drinks, by demographic group, NI and RoI, 2003 and 2005
- Penetration of flavours of carbonated soft drinks
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- Figure 37: Types of fizzy soft drinks consumed in last 12 months, NI and RoI, 2003 and 2005
- Still scope for growth in the energy drink sector
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- Figure 38: Have drunk energy drinks in the last 12 months, by demographic group, weight classification and presence of children in household, 2003 and 2005
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- Figure 39: Have drunk energy drinks in the last 12 months, by usage NI and RoI, 2003 and 2005
- Frequency: Heavy users
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- Figure 40: Heavy users of energy drinks, by demographic group, NI and RoI, 2003-05
- Mixers for alcohol
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- Figure 41: Have drunk mixers for alcohol in the last 12 months, NI and RoI, 2000-05
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- Figure 42: Have drunk mixers for alcohol in the last 12 months, by demographic grouping, weight classification and presence of children in household, NI and RoI, 2003 and 2005
- Type of mixers
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- Figure 43: Type of mixers for alcohol drunk in the last 12 months, NI and RoI, 2005
The Future
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- Children no longer the target?
- Lifestyle/functional drinks going to be a major force
- Long-term health goals could lead to the demise of carbonated soft drinks
- Multinational dominance set to continue
- Scope to move upmarket?
Forecast
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- Northern Ireland
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- Figure 44: Recorded and forecast volume sales of carbonated soft drinks, NI, 2000-12
- Figure 45: Forecast volume and value sales of carbonated soft drinks, NI, 2000-12
- Republic of Ireland
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- Figure 46: Recorded and forecast volume sales of carbonated soft drinks, RoI, 2000-12
- Figure 47: Forecast volume and value sales of carbonated soft drinks, RoI, 2000-12
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