The all-Ireland market for bottled water, fruit drinks and cordials reached a value of €469 million in 2003, representing a growth of 38% from 1999 and an annual growth rate of 10%. The market owes its success to the growing health-conscious society, where consumers desire to do more to improve their health, as well as increases in disposable income which have allowed many consumers to trade up to more premium varieties of beverages.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and maximise your sales.