The Irish are some of the biggest consumers of carbonated soft drinks in the world, with a per capita consumption of 107 litres. In 1999, the volume of carbonates consumed was estimated at 567.5 million litres, equating to the total value of IR£575.3. A buoyant market, with much cross-border shopping, the energy sector in particular has shown strong growth alongside branded diet product. In fact, the carbonates market as a whole is highly dependent on brand strength and Irish consumers are arguably more brand-conscious than those in the UK. Despite the influx of UK-based multiples, own-label produce accounts for very little in terms of sales. Keen pricing and good category management has also increased impulse buying.

· Per capita, the Irish are some of the largest carbonated soft drinks consumers in the world.

· Energy drinks and diet varieties are particularly popular.

· Irish consumers are largely more brand-conscious than UK customers.

This report examines the carbonated soft drinks market both sold for home consumption and through the on-licence trade in Ireland as a whole. Carbonated Soft Drinks, Irish Series, addresses the markets in Northern Ireland and the Republic separately, identifying the similarities between the two regions and highlighting the very notable differences between the two markets. This report assesses consumer attitudes towards brand loyalty and price of product, establishing how much impact marketing strategies - such as discounting - have on their buying patterns.

Other Mintel reports of relevance include:

- Irish Lifestyles, Special Report, 1999

- Energy Drinks, Market Intelligence July 1999

- Bottled Water, Market Intelligence, June 1999

- Alcoholic Drinks, Irish Series, June 1999

- Fruit Juice and Juice Drinks, Market Intelligence, November 1998

- Adult Soft Drinks, Market Intelligence, March 1998.

In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key drivers as well as providing the very latest volume and value data. Also included are assessments of emerging trends, the activities of existing market players, brand ownership details, supply structures, future scenarios and statistical forecasts.

The Irish Series is segmented according to three of Mintel's existing report definitions, namely Leisure, Retail and Market. This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter this distinct marketplace in the future.