Table of Contents
Introduction and Abbreviations
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- Definitions
- Drinks definitions
- TGI usage definitions
- Regional definitions
- Other definitions
- Conversion factors
- Population
- Exchange rates
- Retail price indices (RPI)
- BMRB Target Group Index (RoI) sample sizes
- Abbreviations
Executive Summary
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- All-Ireland sales reach €469 million
- Bottled and flavoured water boosted by health-conscious society…
- …but may be reaching maturity
- Fruit juice and fruit drinks market
- Squashes and cordials reach €58.1 million
- More defined branding needed
- 15-44-year-olds are core consumers – but growth may come from 45+ group
- Smoothies set to increase
- Maturity slows growth in bottled water sales
- Value growth needed for fruit juice and fruit drinks
- Cordials set to experience watered-down growth
Market Drivers
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- Consumption increasing…but still way behind carbonates
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- Figure 1: Average annual per capita consumption of soft drinks, by volume, NI and RoI, 1999 and 2003
- Attitudes towards health
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- Figure 2: Agreement to selected lifestyle statements, NI and RoI, 2001-04
- Attitudes towards tap water
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- Figure 3: Agreement to ‘I am concerned about the quality of my tap water’, NI and RoI, 2003
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- Figure 4: Agreement to ‘I am concerned about the quality of my tap water’, NI and RoI, 2001 and 2003
- Bottled water in restaurants
- Supermarket growth and own-label
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- Figure 5: Number of outlets, by retailer type, NI and RoI, 1998 and 2003
- Population trends
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- Figure 6: Penetration of selected soft drinks, by age group, NI and RoI, 2004
- Fewer children aged 0-14
- Static numbers of adults aged 15-44
- More over-45s
- The economy and affluence
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- Figure 7: Health of the economy, percentage growth, NI and RoI, 2002-05
- Seasonality
- Children’s pocket money and fruit drinks
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- Figure 8: Average children's weekly pocket money allowance, NI and RoI, 1998-2003
Market Size
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- Figure 9: Total all-Ireland sales of water, juice and cordials, by volume and value, at current and constant prices, 1999-2004
- Northern Ireland
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- Figure 10: Total sales of water, juice and cordials, by volume and value, at current and constant prices, NI, 1999-2004
- Republic of Ireland
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- Figure 11: Total sales of water, juice and cordials, by volume and value, at current and constant prices, RoI, 1999-2004
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Market Segmentation
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- Northern Ireland
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- Figure 12: Volume and value sales of water, juice and cordials, NI, 1999-2003
- Figure 13: Average price per litre of water, juice and coridals, NI, 1999 and 2003
- Republic of Ireland
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- Figure 14: Volume and value sales of water, juice and cordials, RoI, 1999-2003
- Figure 15: Average price per litre of water, juice and cordials, RoI, 1999 and 2003
- Bottled water
- Northern Ireland
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- Figure 16: Volume and value sales of bottled and flavoured water, NI, 1999-2004
- Figure 17: Sales of bottled and flavoured water, by type, NI, 2001 and 2003
- Republic of Ireland
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- Figure 18: Volume and value sales of bottled and flavoured water, RoI, 1999-2004
- Figure 19: Sales of bottled and flavoured water, by type, RoI, 2001 and 2003
- Fruit juice/juice drinks
- Northern Ireland
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- Figure 20: Volume and value sales of fruit juice and juice drinks, NI, 1999-2004
- Figure 21: Sales of fruit juice and fruit drinks, by segment, NI, 2001 and 2003
- Republic of Ireland
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- Figure 22: Volume and value sales of fruit juice and juice drinks, RoI, 1999-2004
- Concentrates/dilutables
- Northern Ireland
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- Figure 23: Volume and value sales of concentrates, dilutables and cordials, NI, 1999-2004
- Republic of Ireland
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- Figure 24: Volume and value sales of concentrates, dilutables and cordials, RoI, 1999-2004
Supply Structure
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- Figure 25: Water, juice and cordial brands, by company, all-Ireland, 2004
- Cantrell & Cochrane (C&C)
- Chivers Ireland Limited
- Coca-Cola Bottlers
- GlaxoSmithKline
- Innocent Drinks
- Ocean Spray
- PepsiCo
- Pete & Johnny
- Princes Soft Drinks
- Procter & Gamble
- SHS Sales & Marketing
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Distribution
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- Sales by distribution channel
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- Figure 26: Volume sales of water, fruit juice/drinks and cordials, by outlet type, NI and RoI, 2003
- Multiple retailers expanding
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- Figure 27: Number of outlets, by retailer type, NI and RoI, 1998-2003
Advertising
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- Republic of Ireland
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- Figure 28: Total advertising expenditure on water, fruit juices and drinks and cordials, RoI, 2001-04
- Figure 29: Advertising expenditure on water, fruit juices and drinks and cordials, by company, RoI, 2001-04
- UK advertising expenditure
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- Figure 30: Total advertising expenditure on water, fruit juices and drinks and cordials, UK, 1999-2004
- Figure 31: Advertising expenditure on water, fruit juices and drinks and cordials, by company, UK, 1999-2004
The Consumer
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- Figure 32: Penetration of soft drinks, by type, NI and RoI, 2001-04
- Northern Ireland
- Republic of Ireland
- Bottled mineral water
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- Figure 33: Penetration of bottled mineral water, by gender, age, socio-economic group and weight of usage, NI and RoI, 2001 and 2004
- Women are still the key consumers
- NI growth is highest among 15-34-year-olds
- RoI growth comes from 35-54-year-olds
- Affluent consumers are more likely to consume
- Consumers move towards heavier consumption
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- Figure 34: Level of usage of bottled mineral water, by gender, age and socio-economic group, NI, 2004
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- Figure 35: Level of usage of bottled mineral water, by gender, age and socio-economic group, RoI, 2004
- Flavoured water, herbal and premium soft drinks
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- Figure 36: Penetration of flavoured water, by gender, age, socio-economic group and weight of usage, NI and RoI, 2001 and 2004
- NI consumer base expands whereas RoI remains static
- NI adults twice as likely to consume as RoI adults
- Consumption changes
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- Figure 37: Level of usage of flavoured water, by gender, age and socio-economic group, NI, 2004
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- Figure 38: Level of usage of flavoured water, by gender, age and socio-economic group, RoI, 2004
- Ready-to-drink fruit and vegetable juice
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- Figure 39: Penetration of RTD fruit and vegetable juice, by gender, age, socio-economic group and weight of usage, NI and RoI, 2001 and 2004
- Contrasting changes in usage
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- Figure 40: Level of usage of RTD fruit and vegetable juice, by gender, age and socio-economic group, NI, 2004
- 15-44-year-olds more likely to be light users
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- Figure 41: Level of usage of RTD fruit and vegetable juice, by gender, age and socio-economic group, RoI, 2004
- Fruit squashes & cordials
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- Figure 42: Penetration of fruit squashes & cordials, by gender, age, socio-economic group and weight of usage, NI and RoI, 2002 and 2004
- Consumer bases expanding
- Cordials more popular in NI than RoI
- Consumption is increasing
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- Figure 43: Level of usage of fruit squashes and cordials, by gender, age and socio-economic group, NI, 2004
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- Figure 44: Level of usage of fruit squashes and cordials, by gender, age and socio-economic group, RoI, 2004
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The Future
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- Water rates to affect bottled water sales?
- Fruit juice: own-label or brands?
- Health concerns will continue to drive the market
- Smoothies set to grow
- Broadening appeal to grey consumers
Forecast
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- Bottled and flavoured water
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- Figure 45: Forecast bottled and flavoured water sales, NI and RoI, 2004-08
- Fruit juice and fruit drinks
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- Figure 46: Forecast fruit juice and fruit drinks sales, NI and RoI, 2004-08
- Cordials and squashes
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- Figure 47: Forecast cordials sales, NI and RoI, 2004-08
Appendix
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- Northern Ireland population
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- Figure 48: NI population, by age category, 000s, 2000-16
- Republic of Ireland population
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- Figure 49: RoI population, by age category, 000s, 2000-16
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