About the market…

The alcoholic drinks industry in Ireland has suffered severe blows in the last two years. Tax and price increases in combination with the smoking ban have served to reduce the already declining average alcoholic drinks consumption among consumers in Ireland. However, while beer, spirits and FABs have seen decreases in sales and users, wine sales have soared.

This report looks at the wine market in Ireland and examines why it has increased so substantially in the face of falling average alcohol consumption. Charting the changes in the market and among consumers, it identifies growth potential and will aim to find out how long the market can continue along its present growth rate.

About Mintel’s research…

Bringing together the latest consumer research and market analysis, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable marketing strategies. Use Mintel's research to:

Track the market’s size, driving forces and segmentation

Identify wine purchasing trends throughout Ireland

Discover consumers’ attitudes towards wine, enabling you to tailor your offering accordingly

Pin point market potential before your competitors

Find out how to best reach key audiences with the most effective marketing communications

Measure market forecasts and build realistic business models

Gain insight into future trends and market forecasts

Gather in-depth information about consumer target groups, including key demographics.

Intriguing findings include…

In both areas the penetration of bottled wine has increased among adults from the D, E and F socio-economic groups, with penetration rising by 13 % in the F social class group between 2002 and 2004.

Penetration of the core users for bottled table wine (adults aged between 35-64) have increased in both regions, with the exception of the 35-44-year-old market in NI.