Wine - Ireland - February 2011
Wine - Ireland - February 2011

Like all segments of the alcohol market, the wine segment has undergone changes due to the economic downturn. Increasingly consumers are turning away from the on-trade and drinking at home, but also seeking to elevate themselves and become more sophisticated drinkers. This presents many opportunities for the wine market, but with disposable income set to decline in 2011, it also limits the ability of consumers to drink alcohol.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Competitive Context
Market Value and Forecast
Market Segmentation
Channels to Market

Consumer

Consumer

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Consumer Wine Preferences
Consumer Attitudes Towards Alcohol
Consumer Target Groups

Brand/Company

Brand/Company

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Who’s Innovating?
Companies and Products

Data

Data

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Appendix