Wine: Are We Becoming More European in Our Outlook? - Ireland - October 2007
Wine: Are We Becoming More European in Our Outlook? - Ireland - October 2007

Increased education and exposure to wine is helping to create a more sophisticated Irish wine drinker. Brands play a key role in the market and ultimately aid the consumer’s buying decision, but at the more premium end consumers struggle to recognize the added value. Sustaining profitable long-term growth in this market relies on wine being multi-dimensional, not just reliant on multi-buy promotions.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies in the Market

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix

Other

The Consumer – Wine Consumption
The Consumer – Types of Wine
The Consumer – Consumption Occasions
The Consumer – Expenditure on Wine