Increased education and exposure to wine is helping to create a more sophisticated Irish wine drinker. Brands play a key role in the market and ultimately aid the consumer’s buying decision, but at the more premium end consumers struggle to recognize the added value. Sustaining profitable long-term growth in this market relies on wine being multi-dimensional, not just reliant on multi-buy promotions.
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Overview
Overview
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Brand/Company
Brand/Company
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Data
Data
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Appendix
Other
The Consumer – Wine Consumption
The Consumer – Types of Wine
The Consumer – Consumption Occasions
The Consumer – Expenditure on Wine
10th October 2007
Recent trends suggest that it is more likely to be crates of wine than beer, spirits or even cider. 
13th September 2007
A French winemaker thinks that wine packs drunk through a straw will appeal to the youth market.
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