Table of Contents
Introduction
-
- Regional definitions
- Market definitions
- Conversion factors
- Population 2004
- Exchange rates
- BMRB Target Group Index (TGI) sample sizes
- Abbreviations
Executive Summary
-
- Irish drinkers spend €1.35 billion on wine
- New World wines still dominate
- Smoking ban provides short-term boost to sales
- On-trade wine down but not out
- Trading up opportunities exist
- Wine is the new beer…for mature drinkers
- ‘Sparkling’ growth for champagne
- Fortified wines becoming less relevant
Market Drivers
-
- Are Irish drinkers becoming more European?
-
- Figure 1: Per capita consumption of wine (pure alcohol) in EU member states, 2000-02
- Alcohol consumption declining…wine growing
-
- Figure 2: Per capita consumption of alcoholic beverages, litres per annum, NI and RoI, 1999-2004
- In-home drinking trends drive wine
-
- Figure 3: Agreement with statement ‘Most of my drinking is done at home’, NI and RoI, 2000-04
- The economy and trading up
-
- Figure 4: Health of the economy, NI and RoI, 2002-05
-
- Figure 5: Agreement with lifestyle statements, by socio-economic status (percentage point difference from average), NI and RoI, 2004
- Visits to pubs and clubs
-
- Figure 6: Usage of pubs, clubs and restaurants, NI and RoI, 2002-04
- User-friendly labelling boosts New World wines
- Wine is the new beer…for mature drinkers
- The influence of population change
-
- Figure 7: Trends and projections in the population, by age group, NI and RoI, 1999-2009
Market Size
-
-
- Figure 8: Indexed volume sales of wine, NI and RoI, 1999-2004
- All Ireland
-
- Figure 9: Volume and value of wine sales in Ireland, 1999-2004
- Northern Ireland
-
- Figure 10: Volume and value of wine sales, NI, 1999-2004
- Republic of Ireland
-
- Figure 11: Volume and value of wine sales, RoI, 1999-2004
-
Market Segmentation
-
-
- Figure 12: Segmentation of wine market, by volume, NI and RoI, 2004
- Northern Ireland
-
- Figure 13: Segmentation of wine market, by volume, NI, 2002 and 2004
- Republic of Ireland
-
- Figure 14: Segmentation of wine market, by volume, RoI, 2002 and 2004
- Wine
-
- Figure 15: Segmentation of wine market, by volume, RoI, 2004
- Wine by origin country
-
- Figure 16: ‘Which country’s bottled table wine do you drink?’ – white wine, NI and RoI, 2004
-
- Figure 17: ‘Which country’s bottled table wine do you drink?’ – red wine, NI and RoI, 2004
-
Distribution
-
-
- Figure 18: On-trade and off-trade volume sales of wine, NI and RoI, 1999-2004
- Northern Ireland
-
- Figure 19: On-trade and off-trade sales of wine, by volume and value, NI, 1999-2004
- Republic of Ireland
-
- Figure 20: On-trade and off-trade sales of wine, by volume and value, RoI, 1999-2004
- Growth from foreign retailers
-
Supply Structure
-
- Barry Fitzwilliam Maxxium
-
- Figure 21: Barry Fitzwilliam Maxxium product portfolio, 2005
- Figure 22: Barry Fitzwilliam Maxxium advertising expenditure, by category, RoI 2001-04
- Cantrell & Cochrane
-
- Figure 23: C&C financial results, 2004 and 2005
-
- Figure 24: C&C alcoholic drinks range, 2005
- Figure 25: C&C alcohol advertising spend, NI and RoI, 2000-04
- Diageo
-
- Figure 26: Diageo product portfolio, 2005
-
- Figure 27: Diageo financial results, by region, 2003 and 2004
-
- Figure 28: Diageo advertising spend, NI and RoI, 1999-2004
- Edward Dillon & Co. Ltd
-
- Figure 29: Edward Dillon & Co product portfolio, 2005
-
- Figure 30: Edward Dillon & Co advertising spend, by category, 2001-04
- Findlater/Grants
-
- Figure 31: Grants of Ireland product range, 2005
- Halewood International
-
- Figure 32: Halewood International product range, 2005
- Figure 33: Halewood International advertising spend, NI, 1999-2004
- InBev
-
- Figure 34: InBev product range, 2005
- Figure 35: InBev financial results, 1999-2003
-
- Figure 36: InBev advertising spend, NI and RoI, 1999-2004
- Independent Distillers
-
- Figure 37: Independent Distillers product range, 2005
- Irish Distillers Ltd
-
- Figure 38: Irish Distillers product range, 2005
- Figure 39: Irish Distillers advertising spend, by category, NI and RoI, 1999-2004
- McCabes
-
- Figure 40: McCabe Ltd product range, 2003
- United Wine Merchants
-
- Figure 41: United Wine Merchants product portfolio, 2005
Gnpd
-
- Flavoured wine
-
- Figure 42: Top 20 wine flavours launched for wine between June 2003 and June 2005
- Packaging
-
- Figure 43: Material used for wine packaging launched between June 2003 and June 2005
- Designer packaging
- Screw top vs cork
-
- Figure 44: Type of closure used for wine packaging launched between June 2003 and June 2005
- Enowine
Advertising
-
- Total alcohol advertising spend
-
- Figure 45: Total advertising spend, NI and RoI, 1999-2004
- Figure 46: Advertising spend, by product category, NI and RoI, 2004
- Wine sales grow with relatively little advertising support
-
- Figure 47: Total advertising spend on wine, NI, RoI and UK, 1999-2004
- NI adspend
-
- Figure 48: Advertising spend on wine, by advertiser, NI, 1999-2004
- RoI adspend
-
- Figure 49: Advertising spend on wine, by advertiser, RoI, 2001-04
The Consumer
-
-
- Figure 50: Wine penetration, by product, NI and RoI, 2002 and 2004
- Bottled table wine
-
- Figure 51: Penetration of bottled table wine, NI and RoI, 2000-04
- NI wine user base consolidating
- RoI wine user base continues to expand
-
- Figure 52: Bottled table wine penetration, by gender, age, socio-economic group, NI and RoI, 2002 and 2004
- Core age groups increase
- Appeal broadens to the less affluent in RoI
- Possible value growth in NI
-
- Figure 53: How much is spent on bottled table wine, NI, 2002-04
- RoI drinkers move towards value wine
-
- Figure 54: How much is spent on bottled table wine, RoI, 2002-04
- Champagne
-
- Figure 55: Penetration of champagne, NI and RoI, 2001-04
- More champagne drinkers aid growth
-
- Figure 56: Champagne penetration, by gender, age, socio-economic group, NI and RoI, 2002 and 2004
- Growth among core users
- Port
-
- Figure 57: Penetration of port, NI and RoI, 2000-04
-
- Figure 58: Penetration of port, by gender, age, socio-economic group, NI and RoI, 2002 and 2004
- Core users decline
- Sherry
-
- Figure 59: Penetration of sherry, NI and RoI, 2000-04
- Sherry user base declines
-
- Figure 60: Sherry penetration, by gender, age, socio-economic group, NI and RoI, 2002 and 2004
- Sherry losing the core drinkers
- Wine in a box
-
- Figure 61: Penetration of wine in a box, NI and RoI, 2000-04
-
- Figure 62: Penetration of wine in a box, by gender, age, socio-economic group, NI and RoI, 2001 and 2004
- Core users in decline
- Is boxed wine on the way out?
- Vermouth
-
- Figure 63: Penetration of vermouth, NI and RoI, 2000-04
-
- Figure 64: Penetration of vermouth, by gender, age, socio-economic group, NI and RoI, 2002 and 2004
-
The Future
-
- Internet wine to grow
- Will there be a smoking ban in NI?
- ‘Happy days’ to replace happy hours
- Review of liquor licensing in NI
- Will there be a UK duty increase in 2006?
Forecast
-
- NI wine sales to reach 23.9 million litres by 2009
-
- Figure 65: Forecast volume sales of wine, million litres, NI, 1999-2009
- RoI wine sales to reach 102.5 million litres by 2009
-
- Figure 66: Forecast volume sales of wine, million litres, RoI, 1999-2009
Back to top