Table of Contents
Executive Summary
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- Impact of COVID-19 on suncare market
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- Figure 1: Short-, medium- and long-term impact of COVID-19 on the suncare market, October 2020
- The market
- A slower yet growth in 2020
- Quick restoration expected
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- Figure 2: Total value sales of suncare products, China, 2015-25
- Companies and brands
- Star products define market success
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- Figure 3: Leading manufacturers’ share in value sales of suncare market, china, 2018-19
- The consumer
- Niche formats need further segmentations to attract adoption
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- Figure 4: Usage of suncare products, June 2020
- Include safety and suitability in sunscreen story
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- Figure 5: Consideration factors for sunscreen, June 2020
- Safety reassurance is built by both a clean formula and attention to skin sensitivity
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- Figure 6: Associations with safety, June 2020
- Expand the breadth of protection
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- Figure 7: Associations with strong protective effect, June 2020
- Skin sensation has opportunity in skin type segmentation via water oil balance
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- Figure 8: Associations with good skin sensation, any ranking, among females, by skin type, June 2020
- Skincare products with SPF could not replace caring sunscreens
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- Figure 9: Attitudes towards SPF skincare and sunscreen with caring features, June 2020
- What we think
Issues and Insights
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- Biological sunscreen layer waiting for the spot light
- The facts
- The implications
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- Figure 10: Examples of using natural sourced sunscreens in addition to physical sunscreen, South Korea, 2020
- Selectively expand protection coverage with consumer education
- The facts
- The implications
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- Figure 11: Example of brand distinguishing the impacts of different spectrum fragments on skin, China, 2020
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- Figure 12: POLA light selector, Japan, 2020
- Provide better skin sensations by addressing different skin type needs
- The facts
- The implications
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- Figure 13: Examples of sunscreen in precise applicators to use the right amount on the needed area, Italy and UK, 2020
The Market – Key Takeaways
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- COVID-19 temporarily drags down the fast growth in 2020
- Quick restoration expected shortly
Market Size and Forecast
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- Single digit growth in 2020
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- Figure 14: Total value sales of suncare products, China, 2015-25
- Impact of COVID-19 on suncare market
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- Figure 15: Short-, medium- and long-term impact of COVID-19 on the suncare market, October 2020
- Suncare market showing resilience
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- Figure 16: Change in usage of facial skincare products, June 2020
- Affluent consumers to lead the growth restoration…
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- Figure 17: Change in usage of sunscreen products, by personal income, June 2020
- … through indoor usage in 2020
- Growth momentum is expected to pick up, returning to double-digit in 2021
Market Factors
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- Product relevance well established, especially among females
- COVID-19 brings both challenges and opportunities
- Demand for additional skincare benefits drives future trading up
- National regulation over blue light protection shows cue for differentiation
Companies and Brands – Key Takeaways
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- Fragmented market with hero products defining brand performance
- Competing over persuasiveness
- Innovations in extending safety and intensifying caring benefits
Market Share
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- Fragmented market dominated by international brands
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- Figure 18: Leading manufacturers’ share in value sales of suncare market, china, 2018-19
- International companies’ growth drove by hero items
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- Figure 19: New launches from L’Oréal, China, 2019
- Figure 20: ANESSA new launch with heat-force technology, China, 2020
- Established disruptors continue growth via expanded range
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- Figure 21: Sunscreen products from Isdin, China, 2019
Competitive Strategies
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- A competition of persuasiveness in functionalities
- Scientific evidence to justify protectiveness
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- Figure 22: Example of brands proving their protective effect via dermatology tests, China, 2020
- Figure 23: Examples of KOLs using machines to test sunscreens, China, 2020
- Educate about safe ingredients to take head start in safety
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- Figure 24: Example of brand educating about harmful ingredients, China, 2020
- Leverage special registration to compete over whitening story
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- Figure 25: Examples of whitening sunscreens with double special registration, China, 2020
- Leveraging success in the anti-aging arena
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- Figure 26: Examples of sunscreen extended from anti-aging skincare lines, China, 2020
- Novelty concepts to shake up the market
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- Figure 27: Supergoop! transparent sunscreen, China, 2020
Launch Activity and Innovation
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- Clean movement wave in sunscreen category
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- Figure 28: Change of top five ethical claims among new launched sunscreen products globally, January 2018-October 2020
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- Figure 29: Examples of chemical sunscreens in the clean movement, US and Japan, 2020
- Physical sunscreens furthered in safety
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- Figure 30: Examples of nearly 100% natural and green physical sunscreens, UK and South Korea, 2020
- Figure 31: Examples of non-nano physical sunscreens, Germany and South Korea, 2020
- Sunscreen in foam format tackling inhalation concerns
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- Figure 32: Example of sunscreen foam, South Korea, 2020
- Repairing ingredients with novelty science story blurred with skincare
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- Figure 33: Dr. Jart+ sunscreen ampoule, Sourht Korea, 2020
- Male sunscreens increasingly active
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- Figure 34: Examples of male sunscreens with expanded coverage and caring features, South Korea, Thailand, and China, 2019-20
The Consumer – Key Takeaways
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- Niche formats need better targeting to stand out
- Skin condition should be flagged in communication
- Clean and professionalism both demanded
- Longer protection a top-ranking need
- Both short- and long-term skin sensations matter
- Resilient usage during COVID-19
Usage of Suncare Products
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- Big picture remains similar
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- Figure 35: Usage of suncare products, June 2020
- Sunscreen spray could start age-based segmentation
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- Figure 36: Usage of sunscreen products - female, by age, June 2020
- Combination skin females need a push in niche formats
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- Figure 37: Usage of sunscreen products - female, by skin type, June 2020
- Figure 38: Skin type, by gender, June 2020
Consideration Factors
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- Skin suitability ranked third
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- Figure 39: Consideration factors for sunscreen, June 2020
- Leverage usage experience to grow among younger women
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- Figure 40: Consideration factors for sunscreen, female, by age, June 2020
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- Figure 41: Example of sunscreen mousse, China, 2019
- Combination skin equates to higher needs
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- Figure 42: Consideration factors for sunscreen, female, by skin type, June 2020
Associations with Safety
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- Clean sunscreen ingredients
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- Figure 43: Associations with safety, June 2020
- Inhalation concerns
- Younger females trust professionally tested products
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- Figure 44: Associations with safety, among females, by age, June 2020
- Balance between natural image and professionalism
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- Figure 45: TURF analysis of associations with safety, June 2020
Associations with Protective Effect
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- Consumer desire longer protection
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- Figure 46: Associations with strong protective effect, June 2020
- Males demand full protection as well
- Heat-aging worth brand attention
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- Figure 47: TURF analysis of associations with protective effect, June 2020
Associations with Good Skin Sensation
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- Greasy and sticky should be tackled first
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- Figure 48: Associations with good skin sensation, June 2020
- Differentiation via skin sensations for different skin types
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- Figure 49: Associations with good skin sensation, any ranking, females, by skin type, June 2020
Attitudes towards Sunscreen
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- Usage of sunscreen is resilient
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- Figure 50: Attitudes towards indoor and with-mask usage, June 2020
- Ease the frequency barriers from skin burden concerns
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- Figure 51: Attitudes towards skin burdens from sunscreen, June 2020
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- Figure 52: Gap of consideration factors between consumers who are concerned over using too much sunscreen vs consumers who agree using sunscreen more could better protect skin (as benchmark), June 2020
- Figure 53: Gap of associations with safety between consumers who are concerned over using too much sunscreen vs consumers who agree using sunscreen more could better protect skin (as benchmark), June 2020
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- Figure 54: Consumers’ attitudes towards BPC products with SPF, by consumers’ attitudes towards skin burden from sunscreen, June 2020
- Consumers enjoy the benefits from sunlight
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- Figure 55: Attitudes towards beneficial sunlight, June 2020
- Skincare in sunscreen attracting affluent consumers
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- Figure 56: Attitudes towards adding skincare functions in sunscreen, June 2020
Appendix – Market Size and Forecast
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- Figure 57: Total value sales of suncare products, China, 2015-25
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Appendix – Methodology and Abbreviations
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- Consumer research methodology
- Abbreviations
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