- Contents
- *Overview
- Key issues covered in this Report
- Report scope
- Subgroup definition (by monthly personal income)
In the last five years the China suncare market has demonstrated double-digit growth, supported by consumers’ growing interest in beauty, skincare, and anti-aging. However, in 2020, COVID-19 dragged down the growth rate to single digits, impacting consumers’ spending power and ability to trade up, while reducing the occasions for going out and traveling among sunscreen users. However, consumer data suggests that increased mask-wearing and reduced outdoor activity has had little impact on the usage of sunscreen for indoor occasions and within an urban environment, which sustained a positive growth, despite the negativities as a result of the outbreak.
Looking forward, consumers’ established awareness and habits in using sunscreen products could help to facilitate a quick restoration of growth. Users’ pursuit of better protective efficacy, in terms of enhanced duration and extended coverage, as well as product safety, in terms of cleanness for both humans and the environment, will continue to drive the base line of the suncare market’s future growth. At the same time, consumers’ trade ups towards more added skin benefits suiting their own skin conditions bring more opportunities to further boost the market value growth.
Key issues covered in this Report
The impact of COVID-19 on China’s suncare market
The performance of companies and brands
Launch activity and notable innovations
Consumer usage of and attitudes towards suncare products
Features to prioritise when building sunscreens
Key attributes associated to safe sunscreens
Key attributes associated to good sunscreen protective efficacy
Key attributes associated to good sunscreen skin sensation
Report scope
This Report examines the retail market for sun care products, including sunscreen, after sun products, self-tanning products.
Exclusions: Beauty and personal care products, such as facial moisturisers and colour cosmetics, that include SPF are not included in the market size or sales data but are covered in the consumer analysis.
Subgroup definition (by monthly personal income)
Low personal income is defined as below RMB6,000 in tier one cities, and below RMB5,000 in tier two or below cities.
Mid personal income is defined as RMB6,000-9,999 in tier one cities, and RMB5,000-8,999 in tier two or below cities.
High personal income is defined as RMB10,000 or above in tier one cities, and RMB9,000 or above in tier two or below cities.
