“In 2020, COVID-19 has dragged down the fast growth that has previously shaped the China suncare market. The accumulated awareness of using sunscreens for the indoor and urban environment has resulted in minimal impact from reduced outdoor activities and mask wearing. These usage occasions, together with consumers’ sustained interest in beauty continue to support the market’s positive growth. Looking forward, protectiveness, safety, and suitability will be fundamental drivers behind new launches in the near future, echoing consumers’ demands and should help to provide a quick restoration of growth momentum.

Future opportunities lie with brands who can better communicate and educate on their protective efficacy, enhanced inclusions and protection against a variety of external factors; and those who can build a safe image via the use of natural ingredients backed up by scientific proof of effectiveness. Concept blurring by developing suncare as skincare products to better suit consumers’ evolving skin needs via caring features will also add value and interest to the market.”

– Anne Yin, Research Analyst

Key issues covered in this Report

The impact of COVID-19 on China’s suncare market

The performance of companies and brands

Launch activity and notable innovations

Consumer usage of and attitudes towards suncare products

Features to prioritise when building sunscreens

Key attributes associated to safe sunscreens

Key attributes associated to good sunscreen protective efficacy

Key attributes associated to good sunscreen skin sensation