Table of Contents
Executive Summary
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- Top takeaways
- Ingredient trends to watch
- Despite momentum, CBD has room to grow
- What’s old is new – and higher quality will resonate
- Gain customers with functional hero ingredients
- Consumers expect brands to align with their values
- Adults expect a new level of transparency
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- Figure 1: Select reasons for researching ingredients and shopping behaviors, July 2020
- Young adults will spend more for sustainability
- Role of the digital experience grows as industry moves online
- Impact of COVID-19 on beauty and personal care
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- Figure 2: Short-, medium- and longer-term impact of COVID-19 on beauty and personal care, May 2020
The Market – Key Takeaways
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- Impact of COVID-19 on beauty and personal care
- Brands facing ingredient bans, aging population and “tweakments”
- Further opportunities for health-focused, synthetic and maskne-fighting ingredients
BPC Ingredient Researchers by the Numbers
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- Impact of COVID-19 on beauty and personal care
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- Figure 3: Short-, medium- and long-term impact of COVID-19 on beauty and personal care, July 2020
- Lockdown
- Re-emergence
- Recovery
- COVID-19: US context
Market Factors
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- Ingredient bans are on the rise
- Aging population presents challenges for BPC market
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- Figure 4: Population aged 18 or older, by age, 2015-25
- Growing popularity of “tweakments” will change BPC product needs
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- Figure 5: Revision Skincare’s Revox™ 7
Market Opportunities
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- Health-focused ingredients are set to flourish
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- Figure 6: BPC products featuring probiotics and/or vitamin C
- Figure 7: The Beauty Chef’s Well Spray
- De-stressing ingredients are a must in today’s COVID-19 world
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- Figure 8: Cocokind Collective Highlighters and Kaia Naturals’ Turmeric Detox Effervescent Hot Bath
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- Figure 9: The Body Shop’s CBD Soothing Oil-Balm Cleansing Mask
- Be on the lookout for new cannabinoids to enter the BPC space
- Niacinamide is trending now… is cica next?
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- Figure 10: Social media posts about niacinamide
- Maskne increases the need for zit-fighting ingredients
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- Figure 11: DERMAdoctor Lucky Bamboo - Probiotic Fermented Wasabi Pressed Serum
- Figure 12: Mustela's Stelatopia Skin Soothing Pajamas
- Expect a growing acceptance of synthetic natural ingredients
Key Players – What You Need to Know
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- Be inspired by skincare, lead movement on sustainability and use online sources
Competitive Strategies
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- Be inspired by ingredients making inroads in facial skincare
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- Figure 13: Instagram post about Surface Deep’s Anti-Odorant
- Neutrogena taps into the “skinification of hair” by using hyaluronic acid in haircare
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- Figure 14: Neutrogena Healthy Scalp Hydro Boost Shampoo
- Sustainability is poised to play a larger role in BPC moving forward
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- Figure 15: Mintel Global Trend Driver Surroundings
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- Figure 16: Instagram post from One Ocean Beauty
- Figure 17: Coty Inc.’s new sustainability platform
- Influencers and social media are taking the wheel in BPC education
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- Figure 18: Instagram post from Hyram Yarbro
The Consumer – Key Takeaways
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- COVID-19 has upended how consumers learn about ingredients
- Ingredient research driven by safety concerns, but efficacy is crucial
- Wider usage of biotech will boost knowledge of lab-grown ingredients
- Science aids some ingredients, while controversy detriments others
- Natural ingredients benefit from being easily recognizable
- Adults are striving to be more informed in their BPC purchases
Resources for Learning about Ingredients
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- COVID-19 has upended how consumers learn about ingredients
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- Figure 19: Resources for learning about ingredients, July 2020
- Men and women are doing their research, but in different ways
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- Figure 20: Select resources for learning about ingredients, by gender, July 2020
- Reliance on online resources is on the rise among adults aged 18-44
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- Figure 21: The Good Face Project app and Billie’s Clean Cash Calculator
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- Figure 22: Select resources for learning about ingredients, by age, July 2020
- Asian and Hispanic adults are research-savvy
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- Figure 23: Select resources for learning about ingredients, by race and Hispanic origin, July 2020
Reasons for Researching Ingredients
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- Ingredient research is driven by safety concerns, but efficacy is crucial
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- Figure 24: Reasons for researching ingredients, July 2020
- Eco/ethical claims are a whitespace in the men’s BPC market
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- Figure 25: Select reasons for researching ingredients, by gender, July 2020
- Adults aged 18-44 require eco-ethical ingredient reassurance
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- Figure 26: Instagram post from Grove Collaborative
- Figure 27: Instagram post from Eighteen B
- Focusing on health can help brands better reach mature audiences
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- Figure 28: Select reasons for researching ingredients, by age, July 2020
Attitudes and Behaviors toward Ingredients
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- Piquing interest in biotech key to accepting lab-grown ingredients
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- Figure 29: Attitudes and behaviors toward ingredients, July 2020
- Women are more diligent with ingredient research
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- Figure 30: Select attitudes and behaviors toward ingredients, by gender, July 2020
- Lab-grown ingredients will appeal the eco-cautious
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- Figure 31: Select attitudes and behaviors toward ingredients, by age, July 2020
- Asian adults seek natural but demand claims backed by science
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- Figure 32: Select attitudes and behaviors toward ingredients, by race and Hispanic origin, July 2020
Awareness of Active Ingredients
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- Science benefits some ingredients, while controversy detriments others
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- Figure 33: Awareness of active ingredients, July 2020
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- Figure 34: Correspondence analysis – principal map – awareness of active ingredients, July 2020
- Methodology
- Women seek active ingredients more than men, rooted in familiarity
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- Figure 35: Have heard of and look for select active ingredients, by gender, July 2020
- Interest in active ingredients peaks in middle age
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- Figure 36: Have heard of and look for select active ingredients, by age, July 2020
Awareness of Natural Ingredients
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- Natural ingredients benefit from easy recognition
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- Figure 37: Awareness of natural ingredients, July 2020
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- Figure 38: Claudiana Beautanica’s ingredient glossary
- Figure 39: Correspondence analysis – principal map – awareness of natural ingredients, July 2020
- Methodology
- Young adults seek natural ingredients
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- Figure 40: Have heard of and look for select natural ingredients, by age, July 2020
- Natural ingredients are a must for Asian, Black and Hispanic adults
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- Figure 41: Have heard of and look for select natural ingredients, by race and Hispanic origin, July 2020
Shopping Behaviors
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- Adults want to be more informed in their BPC purchases
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- Figure 42: Shopping behaviors, July 2020
- Women are seeking ingredient transparency
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- Figure 43: Instagram posts from Inkey List
- Figure 44: Select shopping behaviors, by gender, July 2020
- Elevated investment in research puts pressure on brands
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- Figure 45: Select shopping behaviors, by age, July 2020
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
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