What you need to know

Consumers are paying attention to ingredients, which combined with the growing awareness of the impact of humans on the environment, are propelling consumer change. Ingredients are at the center of the story for many BPC products, so it is more important than ever for brands and suppliers to understand actual consumer perceptions of ingredients that may not be in sync with the way they are positioned in the marketplace. The industry needs to adapt to changing consumer expectations as they relate to sustainability, transparency, ethical sourcing and efficacy.

Key issues covered in this Report

  • The impact of COVID-19 on consumer behavior and ingredient trends in beauty and personal care markets

  • How the market will fare in a post-COVID-19 down economy

  • Consumers’ beauty and personal care behaviors and resources for learning about ingredients in products

  • Consumers’ awareness of active and natural ingredients

This Report was written September 25-October 23, 2020.

Contributing author David Tyrrell – Associate Director of Global Skincare

Definition

This Report covers a broad range of products within the beauty and personal care market. For the purposes of this Report, Mintel has defined the BPC market as follows:

  • Haircare

  • Skincare (face and body)

  • Color cosmetics

  • Nail color and care

  • Fragrances

  • Beauty devices

  • Soap, bath and shower products

  • Shaving and hair removal products

  • Antiperspirant and deodorant

  • Oral care

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