What you need to know
Consumers are paying attention to ingredients, which combined with the growing awareness of the impact of humans on the environment, are propelling consumer change. Ingredients are at the center of the story for many BPC products, so it is more important than ever for brands and suppliers to understand actual consumer perceptions of ingredients that may not be in sync with the way they are positioned in the marketplace. The industry needs to adapt to changing consumer expectations as they relate to sustainability, transparency, ethical sourcing and efficacy.
Key issues covered in this Report
The impact of COVID-19 on consumer behavior and ingredient trends in beauty and personal care markets
How the market will fare in a post-COVID-19 down economy
Consumers’ beauty and personal care behaviors and resources for learning about ingredients in products
Consumers’ awareness of active and natural ingredients
This Report was written September 25-October 23, 2020.
Contributing author David Tyrrell – Associate Director of Global Skincare
Definition
This Report covers a broad range of products within the beauty and personal care market. For the purposes of this Report, Mintel has defined the BPC market as follows:
Haircare
Skincare (face and body)
Color cosmetics
Nail color and care
Fragrances
Beauty devices
Soap, bath and shower products
Shaving and hair removal products
Antiperspirant and deodorant
Oral care