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Ingredient Trends in Beauty and Personal Care: Incl Impact of COVID-19 - US - October 2020

OVERVIEW
What you need to know
Key issues covered in this Report
Definition
EXECUTIVE SUMMARY 
Top takeaways
Ingredient trends to watch
Despite momentum, CBD has room to grow
What’s old is new – and higher quality will resonate
Gain customers with functional hero ingredients
Consumers expect brands to align with their values
Adults expect a new level of transparency
Figure 1: Select reasons for researching ingredients and shopping behaviors, July 2020
Young adults will spend more for sustainability
Role of the digital experience grows as industry moves online
Impact of COVID-19 on beauty and personal care
Figure 2: Short-, medium- and longer-term impact of COVID-19 on beauty and personal care, May 2020
THE MARKET – KEY TAKEAWAYS
Impact of COVID-19 on beauty and personal care
Brands facing ingredient bans, aging population and “tweakments”
Further opportunities for health-focused, synthetic and maskne-fighting ingredients
BPC INGREDIENT RESEARCHERS BY THE NUMBERS 
Impact of COVID-19 on beauty and personal care
Figure 3: Short-, medium- and long-term impact of COVID-19 on beauty and personal care, July 2020
Lockdown
Re-emergence
Recovery
COVID-19: US context
MARKET FACTORS 
Ingredient bans are on the rise
Aging population presents challenges for BPC market
Figure 4: Population aged 18 or older, by age, 2015-25
Growing popularity of “tweakments” will change BPC product needs
Figure 5: Revision Skincare’s Revox™ 7
MARKET OPPORTUNITIES 
Health-focused ingredients are set to flourish
Figure 6: BPC products featuring probiotics and/or vitamin C
Figure 7: The Beauty Chef’s Well Spray
De-stressing ingredients are a must in today’s COVID-19 world
Figure 8: Cocokind Collective Highlighters and Kaia Naturals’ Turmeric Detox Effervescent Hot Bath
Figure 9: The Body Shop’s CBD Soothing Oil-Balm Cleansing Mask
Be on the lookout for new cannabinoids to enter the BPC space
Niacinamide is trending now… is cica next?
Figure 10: Social media posts about niacinamide
Maskne increases the need for zit-fighting ingredients
Figure 11: DERMAdoctor Lucky Bamboo - Probiotic Fermented Wasabi Pressed Serum
Figure 12: Mustela's Stelatopia Skin Soothing Pajamas
Expect a growing acceptance of synthetic natural ingredients
KEY PLAYERS – WHAT YOU NEED TO KNOW 
Be inspired by skincare, lead movement on sustainability and use online sources
COMPETITIVE STRATEGIES
Be inspired by ingredients making inroads in facial skincare
Figure 13: Instagram post about Surface Deep’s Anti-Odorant
Neutrogena taps into the “skinification of hair” by using hyaluronic acid in haircare
Figure 14: Neutrogena Healthy Scalp Hydro Boost Shampoo
Sustainability is poised to play a larger role in BPC moving forward
Figure 15: Mintel Global Trend Driver Surroundings
Figure 16: Instagram post from One Ocean Beauty
Figure 17: Coty Inc.’s new sustainability platform
Influencers and social media are taking the wheel in BPC education
Figure 18: Instagram post from Hyram Yarbro
THE CONSUMER – KEY TAKEAWAYS 
COVID-19 has upended how consumers learn about ingredients
Ingredient research driven by safety concerns, but efficacy is crucial
Wider usage of biotech will boost knowledge of lab-grown ingredients
Science aids some ingredients, while controversy detriments others
Natural ingredients benefit from being easily recognizable
Adults are striving to be more informed in their BPC purchases
RESOURCES FOR LEARNING ABOUT INGREDIENTS 
COVID-19 has upended how consumers learn about ingredients
Figure 19: Resources for learning about ingredients, July 2020
Men and women are doing their research, but in different ways
Figure 20: Select resources for learning about ingredients, by gender, July 2020
Reliance on online resources is on the rise among adults aged 18-44
Figure 21: The Good Face Project app and Billie’s Clean Cash Calculator
Figure 22: Select resources for learning about ingredients, by age, July 2020
Asian and Hispanic adults are research-savvy
Figure 23: Select resources for learning about ingredients, by race and Hispanic origin, July 2020
REASONS FOR RESEARCHING INGREDIENTS
Ingredient research is driven by safety concerns, but efficacy is crucial
Figure 24: Reasons for researching ingredients, July 2020
Eco/ethical claims are a whitespace in the men’s BPC market
Figure 25: Select reasons for researching ingredients, by gender, July 2020
Adults aged 18-44 require eco-ethical ingredient reassurance
Figure 26: Instagram post from Grove Collaborative
Figure 27: Instagram post from Eighteen B
Focusing on health can help brands better reach mature audiences
Figure 28: Select reasons for researching ingredients, by age, July 2020
ATTITUDES AND BEHAVIORS TOWARD INGREDIENTS 
Piquing interest in biotech key to accepting lab-grown ingredients
Figure 29: Attitudes and behaviors toward ingredients, July 2020
Women are more diligent with ingredient research
Figure 30: Select attitudes and behaviors toward ingredients, by gender, July 2020
Lab-grown ingredients will appeal the eco-cautious
Figure 31: Select attitudes and behaviors toward ingredients, by age, July 2020
Asian adults seek natural but demand claims backed by science
Figure 32: Select attitudes and behaviors toward ingredients, by race and Hispanic origin, July 2020
AWARENESS OF ACTIVE INGREDIENTS
Science benefits some ingredients, while controversy detriments others
Figure 33: Awareness of active ingredients, July 2020
Figure 34: Correspondence analysis – principal map – awareness of active ingredients, July 2020
Methodology
Women seek active ingredients more than men, rooted in familiarity
Figure 35: Have heard of and look for select active ingredients, by gender, July 2020
Interest in active ingredients peaks in middle age
Figure 36: Have heard of and look for select active ingredients, by age, July 2020
AWARENESS OF NATURAL INGREDIENTS 
Natural ingredients benefit from easy recognition
Figure 37: Awareness of natural ingredients, July 2020
Figure 38: Claudiana Beautanica’s ingredient glossary
Figure 39: Correspondence analysis – principal map – awareness of natural ingredients, July 2020
Methodology
Young adults seek natural ingredients
Figure 40: Have heard of and look for select natural ingredients, by age, July 2020
Natural ingredients are a must for Asian, Black and Hispanic adults
Figure 41: Have heard of and look for select natural ingredients, by race and Hispanic origin, July 2020
SHOPPING BEHAVIORS
Adults want to be more informed in their BPC purchases
Figure 42: Shopping behaviors, July 2020
Women are seeking ingredient transparency
Figure 43: Instagram posts from Inkey List
Figure 44: Select shopping behaviors, by gender, July 2020
Elevated investment in research puts pressure on brands
Figure 45: Select shopping behaviors, by age, July 2020
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Consumer qualitative research
Abbreviations and terms
Abbreviations

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