What you need to know
As Hispanics account for nearly 20% of the US population, they are intrinsically present in groups and communities across the US. How Hispanics meet the people that make up their social circles, in addition to the factors that strengthen them, shows how both groups and communities are multidimensional, with trust and familiarity as a foundation. Groups and communities across the US are becoming increasingly multicultural, and Hispanics are both having an influence on and are influenced by other cultures.
Scope
This Report aims to provide an understanding of the different factors that make Hispanics’ connections with their groups and communities possible and how Hispanics feel about them. Group origin, factors strengthening them, critical qualities for both online and in-person groups and attitudes toward relating to others are discussed. Throughout the Report, groups and communities are used interchangeably.
Findings in this Report can be supplemented by analysis presented in other Mintel Reports, such as Black Consumers' Culture and Community - US - March 2020; Hispanics and American Culture and Identity – US, January 2018 and Marketing to Hispanic Millennials – US, June 2019, as well as Reports from Mintel’s Lifestyles and Multicultural libraries.
