Black Consumers' Culture and Community - US - March 2020
Black Consumers' Culture and Community - US - March 2020

Black adults are proud Black Americans. Black culture is the foundation for their identity, and they are proud of how their culture – and, by extension, their presence – influences and is woven within the American tapestry while keeping their sense of self intact. While Black adults are rooted in their culture, and their closest confidants share their history and heritage, their connection to groups and communities is bolstered by shared interests ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Black Population by the Numbers
Market Factors
Impact of Education on Culture and Community

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Attitudes toward Identity, Culture and Community
Social Community Origins
Community Connectors
Group and Community Qualities
Cultural Perceptions
Black Consumer Cultural Segments
Segment Overview – Cultural Connectors
Segment Overview – Change Agents
Segment Overview – Disengaged Realists

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
Black Consumers’ Political Leanings
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer