MARKET STRATEGY
What is your market strategy based on? Do you know all the key numbers for your sector? How consumers think, spend and choose? How they will do so in the future?
Mintel Reports can give you the data, insight and recommendations you need to be sure you are seeing all the options. And be confident you are choosing the right ones.
We deliver data you can trust, that can guide your strategic thinking, support your arguments, confirm your hunch and show you a side to your customers you may not have considered before.
Our team of expert analysts makes sense of that data to bring you insight-based recommendations you can plug into your marketing strategy straight away.
You can rely on our global outlook to expand your creative horizons, give you a new perspective. Our experience puts innovation in context, so you can see its potential on your own patch.
Your market strategy is your business’s future. Don’t leave it to chance. Back it up with intelligence and insight from Mintel Reports – the compass steering your creative vision.
About Mintel
We are Mintel. We are your eyes and ears in the markets that matter. The insights behind your next big idea. Your fingers on the pulse of innovation. Your interpreters of consumer trends.
MARKET STRATEGY
Identify the issues and opportunities that will guide your planning for growth; get the data you need to underpin it.
NEW BUSINESS DEVELOPMENT
Find the white space in your key segments; use our insights and recommendations to fill it.
NEW MARKET ENTRY STRATEGY
Pinpoint the major growth territories; map out the right routes through which to reach them.
CONSUMER BEHAVIOUR
Understand how your customers buy, think and react; and how their needs and motivations will evolve.
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