Digital Trends Quarterly: Inc Impact of COVID-19 - UK - September 2020
“Despite supply chain issues, the leading brands have continued to release annual upgrades across technology segments. Foldable and dual-screen offerings are bringing innovation to smartphones, laptops and tablets, although take-up remains low. The economic uncertainty surrounding COVID-19 will see consumers even more focused on price and reliability when it comes to replacement devices. This will create strong opportunities for cheaper brands that can offer competitive specifications.”
– Matt King, Category Director, Technology and Media Research
This Report will cover the following areas:
The impact of COVID-19 on purchasing of consumer technology products
How online activities have changed as a result of COVID-19
The increasing role technology is playing in consumers’ health and fitness habits
The latest innovations and new product launches across consumer technology markets.
“Despite supply chain issues, the leading brands have continued to release annual upgrades across technology segments. Foldable and dual-screen offerings are bringing innovation to smartphones, laptops and tablets, although take-up remains low. The economic uncertainty surrounding COVID-19 will see consumers even more focused on price and reliability when it comes to replacement devices. This will create strong opportunities for cheaper brands that can offer competitive specifications.”
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Headline Data – Technology Ownership and Purchasing
Headline Data – Online Activities
Headline Data – Special Focus: COVID 19
Key Consumer Trends and Product Launches
Insight: COVID-19’s Impact on Technology Purchasing
Insight: Changing Online Habits in COVID-19
Insight: Technology’s Growing Role in Health and Fitness
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Matt heads up Mintel's leisure, tourism, technology and media team. As well as managing the team he also edits reports, supports clients and handles press enquiries. Matt joined Mintel in2003 as an analyst in the Market Intelligence team before becoming Senior Leisure Analyst in 2006. He has a BA (Hons) in English Literature.
The impact of COVID-19 on purchasing of consumer technology products
