Digital Trends Quarterly: Online Reviews - UK - July 2018
“Despite increasing concerns about misuse of user reviews by companies – for example commissioning fake positive reviews about themselves or negative reviews about their competitors – people still see them as more reliable than professional reviews, as well as more impartial and more useful. However, professional reviews still trump user reviews in perceptions of how thorough they are, suggesting that even though user reviews are more of a deciding factor in what people buy, many will still incorporate professional reviews into their research in order to get a more in-depth analysis of the product or service they’re buying.” – Matt King – Category Director, Technology and Media Research
“Despite increasing concerns about misuse of user reviews by companies – for example commissioning fake positive reviews about themselves or negative reviews about their competitors – people still see them as more reliable than professional reviews, as well as more impartial and more useful. However, professional reviews still trump user reviews in perceptions of how thorough they are, suggesting that even though user reviews are more of a deciding factor in what ...
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Personal Technology – Headline Data
Personal Technology – Market Commentary
Household Technology – Headline Data
Household Technology – Market Commentary
Online Activities – Headline Data
Online Activities – Market Commentary
Special Focus: Online User Reviews – Headline Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Matt heads up Mintel's leisure, tourism, technology and media team. As well as managing the team he also edits reports, supports clients and handles press enquiries. Matt joined Mintel in2003 as an analyst in the Market Intelligence team before becoming Senior Leisure Analyst in 2006. He has a BA (Hons) in English Literature.
