“People are getting ever more confident in using their smartphones for online shopping. In the earlier days of smartphone evolution, security concerns and the perceived inconvenience held them back. Now, however, with people much more likely to have biometric security on their smartphone than on their computer, their handsets provide an arguably more convenient way of going through the payment process without the need to remember multiple passwords.”
- Matt King – Category Director, Technology and Media Research
“People are getting ever more confident in using their smartphones for online shopping. In the earlier days of smartphone evolution, security concerns and the perceived inconvenience held them back. Now, however, with people much more likely to have biometric security on their smartphone than on their computer, their handsets provide an arguably more convenient way of going through the payment process without the need to remember multiple passwords.”
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Personal Technology – Headline Data
Personal Technology – Market Commentary
Household Technology – Headline Data
Household Technology – Market Commentary
Online Activities – Headline Data
Online Activities – Market Commentary
Special Focus: Augmented Reality – Headline Data
Special Focus: Augmented Reality – Market Commentary
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Matt heads up Mintel's leisure, tourism, technology and media team. As well as managing the team he also edits reports, supports clients and handles press enquiries. Matt joined Mintel in2003 as an analyst in the Market Intelligence team before becoming Senior Leisure Analyst in 2006. He has a BA (Hons) in English Literature.
“Dixon Carphone has adopted an online-first approach to its omni-channel strategy which is marked by the launch of the Point & Place shopping feature to its website. It has used augmented reality as the bridge for linking its online and offline modes of retailing.”
