Key issues examined in the Digital Trends Autumn report include innovations in online retailing, how social networking usage can be encouraged to grow, mobile versus fixed line broadband, and connectivity in the home. The report also includes infographic presentations focusing on the growth of the mobile web and factors affecting consumers.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Broadband Penetration
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Device Ownership Analysis
Internet Usage Experiences
Mobile Usage Experiences
Buying Behaviours
Mobile Handset Brand Usage
Mobile Internet Usage Frequencies
Attitudes Towards Using the Mobile Web
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Top Internet Sites Visited in July 2010
Appendix – Device Ownership Analysis
Appendix – Internet Usage Experiences
Appendix – Mobile Usage Experiences
Appendix – Buying Behaviours
Appendix – Mobile Handset Brand Usage
Appendix – Mobile Internet Usage Frequencies
Appendix – Attitudes Towards Using the Mobile Web
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Smartphones are increasingly popular, owned by 28% of respondents (up 4 percentage points compared to the June edition of this report). This is being driven by heavy competition in the sector which has led to improved design and increased functionality. Easy to use software, such as mobile operating system Google Android has also reinforced this trend.
