“In effect the era of the PC as the dominant method of accessing the internet is coming to an end, with mobile devices where the accent is on content consumption in the ascendancy. Content creation will still be done on a PC, in the short term at least, but this will decrease over time, and this will represent a decreasing proportion of overall usage as the likes of tablet computers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Broadband Penetration
Device Ownership Analysis
Internet Usage Experiences
Mobile Usage Experiences
Buying Behaviours
Digital Cameras and Camcorders
Attitudes towards Taking Photos and Recording Video
Digital Cameras and Camcorders – Purchasing Priorities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Device Ownership Analysis
Appendix – Internet Usage Activities
Appendix – Mobile Usage Activities
Appendix – Buying Behaviours
Appendix – Digital Cameras and Camcorders
Appendix – Attitudes towards Taking Photos and Recording Video
Appendix – Digital Cameras and Camcorders – Purchasing Priorities
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What the implications are of internet penetration outstripping PC ownership for the first time.
