“More than half of consumers now use a smartphone to access the internet, whilst a third have a tablet in their home. Already this is having a significant impact on behaviour, as entertainment and commerce activities continue to shift towards mobile”. – Paul Davies, Senior Technology Analyst It appears Christmas 2012 prompted an explosion of tablet sales, as household ownership has now reached 33%, up from 24% in September 2012. Far more consumers are now using mobile devices to access the internet, as generally consumers prefer gadgets with multiple functions, something which may be harming the sales of more ‘specialist’ devices (such as digital cameras and eReaders). The introduction of 4G may not be a sole driver in prompting the purchasing of new mobile products in the short term, but those who do use this service will use far more data as they download and stream more content whilst on the go. This report examines the trends in consumer technology and digital media in the UK. This is the first report in 2013’s Digital Trends series, which looks at changes in device ownership and usage over the past three months. Data from Mintel’s consumer research also show the products that people are looking to purchase over the coming months, and the analysis looks at what is sparking the growth, or causing the decline, of sales of devices.
“More than half of consumers now use a smartphone to access the internet, whilst a third have a tablet in their home. Already this is having a significant impact on behaviour, as entertainment and commerce activities continue to shift towards mobile”. – Paul Davies, Senior Technology Analyst It appears Christmas 2012 prompted an explosion of tablet sales, as household ownership has now reached 33%, up from 24% in September 2012. Far ...
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Technology Products
Appendix – Internet Usage
Appendix – Online Activities
Appendix – Attitudes towards Technology Products
Appendix – European Comparisons – Technology Ownership
Paul manages the Leisure, Foodservice and Travel research team.
Having joined Mintel in 2012, Paul worked as an analyst in Mintel's Technology, Media and Leisure team before becoming Associate Director in the Financial Services team in 2017.
He has also gained experience working as an Insight Manager at both Tesco and BT, and has held marketing roles in the consumer electronics and healthcare sectors.
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