"As the UK economy improves, unemployment falls, and more young people find jobs, the outlook for the consumer technology market is promising. Millennials (16-35) remain key adopters of new technology."
This edition of Digital Trends examines the trends in consumer technology and digital media in the UK, looking at changes in device ownership and consumers’ purchasing intentions. It focuses on a broad range of devices, particularly televisions, desktops, laptops, tablets, smartphones, and smartwatches. It also looks at how consumers access the internet, what they are doing online, and what devices they are using to do so.
"As the UK economy improves, unemployment falls, and more young people find jobs, the outlook for the consumer technology market is promising. Millennials (16-35) remain key adopters of new technology."
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Fergal analyses and reports on the Travel sector, having joined Mintel in 2015. He previously worked for a market research company focusing on a diverse range of industries including travel, technology and media. He holds a degree in Human Geography from King’s College London and is particularly interested in how new technologies are influencing both consumer behaviour and company strategy within the Travel market.
Microsoft bets on universal approach across devices with Windows 10
2nd September 2015
“Microsoft’s universal approach to unify the Windows 10 experience across all devices (through universal apps and an adaptable interface) is expected to receive positive feedback from consumers and thus boost device sales. This would help offset the declining PC market while generating cross-selling opportunities in the tablet and smartphone markets, where ...
