Manufacturers of fridges and freezers have been highly innovative in recent years. As well as improving the energy efficiency of appliances, there have been new developments which improve the way that refrigerators keep food fresh. However, fridges and freezers have been through a period of slow demand because of the economic squeeze.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
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Market Size and Segmentation
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Consumer
Consumer
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The Consumer – Ownership and Purchasing Patterns
Consumer – Attitudes towards Using Fridges and Freezers
Consumer – Important Factors When Next Buying a Fridge or Freezer
Consumer – Attitudes towards Features of Fridges and Freezers
Brand/Company
Brand/Company
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Data
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Appendix – Ownership and Purchasing Patterns
Appendix – Attitudes towards Using Fridges and Freezers
Appendix – Important Factors When Next Buying a Fridge or Freezer
Appendix – Most Popular Features Expected as Standard
Appendix – Target Groups
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The market for fridges and freezers has suffered weak demand in tough economic conditions. Volume sales fell by 37% over 2005-2010 to 2.3 million units. Sales values fell less steeply because of the success of higher priced units such as American-style side-by-side fridge freezers. In 2010 consumers spent £754 million on fridges and freezers, down 5.2% compared with 2009.
