“With increasing pressure to have competitive prices, combined with the compelling need to innovate, how can suppliers of refrigeration build their businesses for a profitable future? We expect to see greater efforts to build the image of brands, an increasing rate of change of styling and fashion, as well as advanced connected appliances that help to improve the quality of people’s lives. In mature markets innovation is king and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Trend Application
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Ownership and Purchasing Patterns
The Consumer – Factors Influencing Purchases of Fridges and Freezers
The Consumer – What Customers Would Pay More For
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Channels to Market
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Ownership and Purchasing Patterns
Appendix – The Consumer – Factors Influencing Purchases of Fridges and Freezers
Appendix – The Consumer – What Consumers Would Pay More For
27th February 2014
Major electrical companies from the Far East are hungry to grow share of the UK market for fridges and freezers.
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How influential is style and fashion in creating demand for fridges and freezers?
