“There are pressures for manufacturers to create ever-more innovative products that serve the lifestyle needs of their customers. We expect to see more gadgets, more smart applications as well as carefully crafted product designs. Yet, at the same time, shoppers have the ability to seek out the keenest prices. So how do manufacturers build their profitability for the future? Branding will be absolutely central and we expect to see brands ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Segmentation
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Ownership of Fridges and Freezers
The Consumer – Purchases of Fridges and Freezers
The Consumer – What They Spent on Fridges and Freezers
The Consumer – Features of Fridges and Freezers Considered Important
The Consumer – Features of Fridges and Freezers People Would Pay More For
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – Market Size and Segmentation
Appendix – Brand Research
Appendix – The Consumer – Ownership of Fridges and Freezers
Appendix – The Consumer – Purchases of Fridges and Freezers
Appendix – The Consumer – What They Spent on Fridges and Freezers
Appendix – The Consumer – Features of Fridges and Freezers Considered Important
Appendix – The Consumer– Features of Fridges and Freezers People Would Pay More For
Appendix – The Consumer – Features People Would Pay More For
Appendix – The Consumer – Features of Fridges and Freezers People Would Pay More For by Households Who Haven’t Bought in the Last Three Years
22nd July 2014
"The Department for Energy and Climate Change (DECC) has released research which shows how the cost of running household appliances has tumbled, even since the turn of the millennium." 
30th April 2014
"In a multichannel world, stores are not simply a sales channel - they are a marketing and brand-building tool. So an impressive store experience is more important than ever."
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Will style become more important in the market for fridges and freezers?
