Mintel Reports is not just about numbers, trends, innovations. It's all about what they mean - individually, together and in the wider context of technological, social and cultural change.

The in-depth market study our analysts bring to their reports means each one is shot through with insight and recommendations for the short and medium term.

We consider the implications of every observation we make. What each trend we uncover means for the market. How you can respond to stay ahead of the game.

We are always thinking innovatively and with an eye to the future as much as on the insights you can act upon right away, but we place a premium on our ideas always being accessible.

Every market study comes with succinct summaries in multiple formats - infographics, PowerPoint, Word - allowing you to get the key take-outs straight away. So you can see where we're coming from. So you can see where you should be heading next.