- Contents
- *Overview
- What you need to know
- Covered in this report
- Subgroup definitions (by monthly personal income):
What you need to know
China’s beauty market is expanding, driven by increased usage among consumers, particularly in the facial skincare category. But as their awareness of personal appearance rises, consumers have developed a holistic approach to beauty, expanding their requirements from basic skincare to include other beauty categories like colour cosmetics, at-home beauty devices, beauty services and cosmetic surgery. This indicates opportunities for other categories among consumers, especially younger users in their 20s as they are actively trying different ways to perfect their faces.
Cosmetic surgery, though considered risky if done through improper channels, still sees support from more than half of consumers, showing promise for this category if it can better meet strong consumer need for healthy but perfect looks and guarantee safety.
Covered in this report
This Report focuses on consumer attitudes towards facial beauty including facial skincare products, facial colour cosmetics, at-home facial beauty devices, cosmetic surgery products and services and facial beauty services in beauty salons.
Subgroup definitions (by monthly personal income):
Low earner is defined as a consumer with a monthly personal income of RMB5,999 or below
Middle earner is defined as a consumer with a monthly personal income of RMB6,000-8,999
High earner is defined as a consumer with a monthly personal income of RMB9,000 or above.
