“Consumers’ desire for and pursuit of a better facial appearance is reflected in their increased usage of beauty products and services across different categories over the last year. Cosmetic surgery, including both skincare services and real surgeries, is considered to offer concrete results in improving facial skin. As consumers get more results-oriented and more sophisticated in skincare and makeup, their adoption of cosmetic surgery, including products based on cosmetic surgery ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market and Competition – What You Need to Know
Market Factors
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What you need to know
Level of Skincare/Makeup Skills
Changes in Usage
Reasons for Using More Facial Skincare Products
Usage of Cosmetic Surgery
Attitude towards Cosmetic Surgery
Definition of Healthy Skin
Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Competitive Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Word Cloud in Mandarin
Appendix: Methodology and Abbreviations
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Serve the ‘greedy’ consumers
