eSports: Incl Impact of COVID-19 - US - August 2020
eSports: Incl Impact of COVID-19 - US - August 2020

“eSports still has a long way to go in the US to achieve the popularity it’s reached in other parts of the world. However, the shutdown of traditional sports during the COVID-19 lockdown accelerated the timeframe for esports to become mainstream entertainment. Balancing the retention of a new audience with the dedication of an established one will be crucial to esports longer-term success beyond 2020. As esports’ influence expands ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Global eSports Market Size
Global eSports Segment Breakdown and Performance
Target Audience – The US Gamer
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Key Consumer Trend Drivers Impacting eSports
Watching eSports and Gaming Content
eSports in 2020
Why People Watch and Don’t Watch eSports
What Games are Watched
Platforms to Watch eSports
Perceptions of eSports
Perceptions of eSports Players
Interacting with eSports Players
The Appeal of Live eSports

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

The eSports Landscape – Key Takeaways
Overview of eSports Games
How Non-Gaming Brands Have Worked with eSports
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Mintel Trend Drivers