eSports - US - June 2021
eSports - US - June 2021

“In the face of setbacks brought on by the COVID-19 pandemic, esports managed to continue growing its audience by emphasizing online events, tapping into professional players streaming outside of competitions and piggybacking off the success of the overall gaming industry in 2020. In-person events might face an uphill battle, but there are still plenty of opportunities for brands to work with esports organizations, teams and players to connect to an ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Global eSports Market Size
Global Segment Performance
Target Audience – The US Gamer
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Watching eSports and Gaming Content
When People Started Watching Gaming Content
eSports in 2021
What Games are Watched
Where Games are Watched
Supporting eSports: In-person and Online
Supporting eSports Athletes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies
Market Opportunities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations