“Dairy food and drinks have a unique distinction: they are perceived to be inherently healthy yet still come with a sense of indulgence. This among other things contributes to the natural versatility consumers find in the category, and one that perhaps stifles flavor exploration. Relative to other food/drink super-categories explored in this Report series, consumers are less likely to actively seek out new flavors within dairy products. Yet, the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Landscape – What You Need to Know
State of the Market
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Flavor Exploration with Dairy
Dairy Varieties Consumed
Dairy Flavor Attitudes
Now – Primary Dairy Flavors
Next – Dairy Flavor Experience and Interest
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Product Development – Now – Current Flavor Trends
Product Development – Near – What to Watch For
Product Development – Next – What’s in the Pipeline
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
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The impact of COVID-19 on consumer behavior and the dairy market
