Flavor Lifecycles: Incl Impact of COVID-19 - US - December 2020
Flavor Lifecycles: Incl Impact of COVID-19 - US - December 2020

“The flavor lifecycle follows flavors and the paths they take through discovery and sometimes reinvention on the possible route to mainstream adoption and the many stops in between. Changing times mean the lifecycle continually evolves, yet it has been quickly rerouted due to the COVID-19 pandemic and its impact on top of the normal changing consumer habits, needs and tastes. While 2020 has reshaped the ways consumers find flavors, where ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Target Audience – Key Takeaways
Target Audience by the Numbers
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
New Flavor Attitudes
Where Consumers Discover New Flavors
Where Consumers Try New Flavors
Barriers to New Flavor Trial
Consumer Experience with Emerging Flavors

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Emerging Flavor Innovation in CPG
Emerging Flavor Innovation in Foodservice

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations