US Trending Flavours and Ingredients in Alcoholic Beverages Market Report 2021
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This report provides comprehensive and current information and analysis of the US Trending Flavors and Ingredients in Alcoholic Beverages market including market size, anticipated market forecast, relevant market segmentation, and industry trends for the Trending Flavors and Ingredients in Alcoholic Beverages market in the US.
From 2020-21, the share of consumers going out of their way to try new flavors has dropped by five percentage points (to 18%), and the share that sometimes do so declined by eight percentage points (to 50%). This reflects not only the challenges to the category during the pandemic, but also the need to actively re-engage with consumers now and nurture their appetite for more diverse flavors.
The pandemic drove down on-premise sales, where many discover new flavors and ingredients, but drove up demand for Ready to Drink (RTD) cocktails, as well as at-home experimentation and online shopping. While on-premise sales have been rebounding, other pandemic-related shifts in behavior, such as more online shopping or a greater concern with health and safety, will have longer-term repercussions.
Beyond the uncertainty of the pandemic, category challenges include the tendency of younger generations to be consuming less alcohol in general, which is part of a broad-based interest in greater health and wellness. This, together with consumer interest in sustainability, will shape the category beyond the pandemic.
There is opportunity for bars and restaurants to re-engage consumers with new tastes ranging from popular fruity and dessert flavors to more nuanced savory, spicy and floral tastes. Off-premise, opportunity lies in more innovative, functional RTDs as well as via online retailers, subscription services and influencers. Focus should be on Gen Z, Millennials, parents and more affluent consumers, who consume more varieties and have more expansive tastes and more enthusiasm for innovation.
Read on to discover more about the US Trending Flavors and Ingredients in Alcoholic Beverages consumer market, read our US Wine Market Report 2021, or take a look at our other Drinks Market research reports.
Brands include: BuzzBallz, Loverboy, Cutwater, Crook & Marker, Elenita, The Finnish Long Drink Legend of 1952, Tupps Brewery, Sandbox Brewing Company, Corona, Vizzy, Lavery Brewing Company, Drake’s Organic, Skatter Brain, Full Circle Brewing Co, Bud Light, Crowns & Hops Brewing Co, 903 Brewers Cerealist Series, Saloon Door Brewing, King’s Creek, Plain Spoke, Southern Tier, Twelve5 Rebel, Smirnoff, Revolver Brewing, Abita, Chateau Ste Michelle, Barefoot, Boutique Rose Water, WineWater, Myx Fusions, Wild Arc, Better Rhodes.
Categories include: Beer, cider, white spirits, dark spirits, RTD alcoholic beverages/flavored alcoholic beverages (including malt, wine and spirit-based premixed beverages), wine, liqueur.
Flavors include: citrus, tropical, berry, chocolate, vanilla, honey, caramel, hibiscus, lavender, salt, tomato, smoky, spicy, basil, thyme, kombucha.
This report, written by Amanda Topper, a leading analyst in the Drinks sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Flavor exploration overall, and especially through bars and restaurants, fell during the pandemic, but is reviving, as on-premise consumption gradually returns. Opportunities are strong to continue to engage consumers online, and with new RTD offerings, as well as with functional and lower-alcohol drinks. Interest in new flavors is strongest with Gen Z, Millennials, parents and affluent consumers, and growth will require responding to their interests, tastes and lifestyle.
Amanda Topper
Director, US Research
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