This is the first time Mintel has reported on consumer attitudes towards drinking within the Market Intelligence series. This report explores the nature of British attitudes towards drinking, based on exclusive consumer research commissioned by Mintel through BMRB during January 2002. As it is an issue-based report, it will not necessarily follow the layout of a typical report in the Market Intelligence series.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Background
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Other
Contents
Introduction and Abbreviations
The UK Alcohol Market
Drinking Consumption Trends
The Future
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