Christmas Drinking Behaviour - UK - April 2008
Christmas Drinking Behaviour - UK - April 2008

Sales growth of alcohol over Christmas has been driven in recent years by supermarket and other retailer discounting. However, market conditions are becoming tougher, and increased tax on alcohol, and potential government intervention will impact promotional price strategy for 2008.

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Overview

Overview

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Insights and Opportunities
Fast Forward Trends
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Segment Performance

Brand/Company

Brand/Company

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Who’s Innovating?
Brand Communication and Promotion

Data

Data

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Appendix
Appendix: Internal Market Environment
Appendix: Broader Market Environment
Appendix: The Consumer – Christmas Drinking Patterns
Appendix: The Consumer – Christmas Drinking Repertoire
Appendix: The Consumer – Purchasing Attitudes
Appendix: Further Analysis

Other

Overall Performance
On-trade vs Off-trade
The Consumer – Christmas Drinking Patterns
The Consumer – Christmas Drinking Repertoire
The Consumer – Purchasing Attitudes
Further Analysis