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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Sales growth of alcohol over Christmas has been driven in recent years by supermarket and other retailer discounting. However, market conditions are becoming tougher, and increased tax on alcohol, and potential government intervention will impact promotional price strategy for 2008.
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OverviewOverview
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Appendix
Appendix: Internal Market Environment
Appendix: Broader Market Environment
Appendix: The Consumer – Christmas Drinking Patterns
Appendix: The Consumer – Christmas Drinking Repertoire
Appendix: The Consumer – Purchasing Attitudes
Appendix: Further Analysis
Other
Overall Performance
On-trade vs Off-trade
The Consumer – Christmas Drinking Patterns
The Consumer – Christmas Drinking Repertoire
The Consumer – Purchasing Attitudes
Further Analysis
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