What you need to know
Luxury beauty brands find acceptance among most women, with broad use across demographic lines. While luxury often roots itself in iconic brand identities, the luxury beauty consumer continues to evolve. This necessitates that makers and marketers align with more modern perceptions of luxury, such as clean ingredients, ethical sourcing and manufacturing practices, and opportunities for personalization/customization.
Definition
This Report covers a broad range of products within the luxury beauty market. For the purposes of this Report, Mintel has defined the luxury beauty market by usage of prestige/luxe brands in the following categories:
Haircare
Skincare (face and body)
Color cosmetics
Nail color and care
Fragrances
Beauty devices
Excluded from this Report are luxury personal care products that are used for regular hygiene and grooming such as:
Soap, bath and shower products
Shaving and hair removal products
Antiperspirant and deodorant
Oral care