US Luxury Beauty Consumer Market Report 2019
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Report Summary
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Luxury Beauty Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers a broad range of products within the luxury
beauty market. For the purposes of this Report, Mintel has defined
the luxury beauty market by usage of prestige/luxe brands in the
following categories:
- Haircare
- Skincare (face and body)
- Color cosmetics
- Nail color and care
- Fragrances
- Beauty devices
Excluded from this report are luxury personal care products that
are used for regular hygiene and grooming such as:
- Soap, bath and shower products
- Shaving and hair removal products
- Antiperspirant and deodorant
- Oral care
Expert analysis from a specialist in the field
Written by Shannon Romanowski, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Luxury beauty brands find acceptance among most women, with broad use across demographic lines. While luxury often roots itself in iconic brand identities, the luxury beauty consumer continues to evolve. This necessitates that makers and marketers align with more modern perceptions of luxury, such as clean ingredients, ethical sourcing and manufacturing practices, and opportunities for personalization/customization
Shannon Romanowski
Director of Research
Table of Contents
-
Overview
- What you need to know
- Definition
- What you need to know
-
Executive Summary
- Overview
- Figure 1: Beauty brand segmentation, May 2019
- The issues
- Luxury beauty can’t rest on brand alone
- Figure 2: Luxury indicators, May 2019
- Luxury beauty is seen as overpriced
- Figure 3: Select attitudes toward luxury products, May 2019
- Key 25-34 age group buying fewer luxury products
- Figure 4: Buying fewer luxury products compared to year ago, by age, May 2019
- The opportunities
- Embrace green identity and healthy beauty
- Figure 5: TURF Analysis – Luxury indicators, May 2019
- Social media has widespread influence among users aged 18-34
- Figure 6: Information sources, by age, May 2019
- Demand for customized beauty is the next form of luxury
- Figure 7: Interest in innovations, May 2019
- What it means
- Overview
-
The Market – What You Need to Know
- Majority of women use luxury beauty
- Income isn’t a barrier to category use, but does impact spending
- Shifts in population necessitate focus on older women
- Moms offer opportunity for luxury beauty marketers
- The power of beauty influencers
- Majority of women use luxury beauty
-
Market Perspective
- Most women use some luxury beauty brands
- Figure 8: Beauty brand segmentation, May 2019
- Income isn’t a barrier to luxury beauty
- Figure 9: Beauty brand segmentation, by household income and household investable assets, May 2019
- Luxury beauty spending
- Figure 10: Spending on luxury beauty products in past 12 months, May 2019
- Income does impact annual spending on luxury beauty
- Figure 11: Spending on luxury beauty products, by household income, May 2019
- Most women use some luxury beauty brands
-
Market Factors
- Shifts in population of core luxury beauty users will impact sales
- Figure 12: US female population aged 18 or older, by age, 2014-24
- Moms offer strong category engagement and opportunity
- Figure 13: Share of births, by age of mother, 2017
- The influence of the influencer
- Shifts in population of core luxury beauty users will impact sales
-
Key Players – What You Need to Know
- Luxury beauty strengthens health halo
- Customized beauty takes luxury to the next level
- Luxury beauty strengthens health halo
-
What’s Working?
- Incorporating health into luxury beauty
- Healthy ingredients
-
- Figure 14: Share of color cosmetics with free-from and natural claims, 2017-19*
- Health denotes safety
- Health in manufacturing
- Figure 15: Share of luxury beauty brands with vegan/no animal ingredients or ethical-animal claims, 2017-19*
- Incorporating health into luxury beauty
-
What’s Next?
- Seeking the next level of customization and personalization
- Beauty from within
- Smart beauty
- Personalizing the shopping/retail experience
- Seeking the next level of customization and personalization
-
The Consumer – What You Need to Know
- Emotional connections strengthen use of luxury brands
- Luxury beauty consumers seek retailers that offer guidance
- Reliance on variety of sources suggests women are research driven
- Brand is a top luxury indicator
- Luxury products carry the stigma for being overpriced
- Smart innovations underscore desire for customized beauty
- Emotional connections strengthen use of luxury brands
-
Brand Usage
- Emotional connection drives acceptance of luxury brands
- Figure 16: Usage of beauty products, by brand type, May 2019
- 25-34s are drawn to luxury beauty brands
- Life events increase purchases of luxury beauty
- Figure 17: Usage of luxury prestige beauty products – Any product (net), by age, May 2019
- Moms rely on luxury beauty brands for emotional uplift
- Figure 18: Usage of luxury prestige beauty products – Any product (net), by parental status, May 2019
- Emotional connection drives acceptance of luxury brands
-
Retailers Shopped
- Majority of luxury beauty consumers shop department stores
-
- Figure 19: Retailers shopped – Any category (net), May 2019
- Under 35s shop specialty beauty; 45-54s shop department stores
- Figure 20: Retailers shopped – Any category (net), by age, May 2019
- Moms buy luxury beauty online
- Figure 21: Retailers shopped – Any category (net), by parental status, May 2019
- Hispanics are more apt to receive luxury beauty products as gifts
- Figure 22: Retailers shopped – Any category (net), by Hispanic origin, May 2019
- Correlation between luxury brand usage and specialty beauty retailers
- Figure 23: Correspondence Analysis – Symmetrical map – Retailers shopped, May 2019
- Methodology
- Figure 24: Retailers shopped, by product type, May 2019
- Majority of luxury beauty consumers shop department stores
-
Information Sources
- Family/friends and sampling are top information sources
- Figure 25: Information sources, May 2019
- Social media has widespread influence among users aged 18-34
- Figure 26: Information sources, by age, May 2019
- Moms turn to Facebook for information
- Figure 27: Information sources, by parental status, May 2019
- Hispanic luxury beauty users tap social media for information
- Figure 28: Information sources, by Hispanic origin, May 2019
- Family/friends and sampling are top information sources
-
Luxury Indicators
- Brand name denotes luxury
- Figure 29: Luxury indicators, May 2019
- Brand and exclusive ingredients are most important in luxury beauty
- Figure 30: TURF Analysis – Luxury indicators, May 2019
- Figure 31: Table – TURF Analysis – Luxury indicators, May 2019
- Methodology
- Young women view packaging as a luxury indicator
- Figure 32: Luxury indicators, by age, May 2019
- Brand name denotes luxury
-
Attitudes toward Luxury Products
- Luxury products carry stigma of being overpriced
- Figure 33: Attitudes toward luxury products, May 2019
- 25-34s are buying fewer luxury products
- Figure 34: Attitudes toward luxury products, by age, May 2019
- Moms draw strong connection between luxury beauty and efficacy
- Figure 35: Attitudes toward luxury products, by parental status, May 2019
- Hispanics want more natural ingredients in luxury beauty
- Figure 36: Attitudes toward luxury products, by Hispanic origin, May 2019
- Luxury products carry stigma of being overpriced
-
Interest in Innovations
- Demand for customized beauty drives interest in smart innovations
-
- Figure 37: Interest in innovations, May 2019
- Younger women more likely to embrace smart beauty and technology
- Figure 38: Interest in innovations, by age, May 2019
- Demand for customized beauty drives interest in smart innovations
-
Appendix – Data Sources and Abbreviations
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Consumer survey data
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
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