Table of Contents
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast of total value sales of suncare market, China, 2014-24
- Companies and brands
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- Figure 2: Leading manufacturers’ share in value sales of suncare market, China, 2017-18
- The consumer
- Body sunscreens’ adoption catching up to facial sunscreens
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- Figure 3: Usage of products with SPF, by gender, May 2019
- Easy to remove, natural sunscreens with skincare benefits expected for face and body
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- Figure 4: Features of ideal sunscreen, May 2019
- Over one fifth of surveyed female users prefer ANESSA
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- Figure 5: Brand of facial sunscreen used most often, by gender, May 2019
- Sunlight intensity, season, and occasions together affect sunscreen application
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- Figure 6: Criteria of using facial sunscreen, May 2019
- Over half of surveyed users concerned about poor protection results
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- Figure 7: Pain points of using facial sunscreen, by gender, May 2019
- More reapplication adopted by users than last year
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- Figure 8: Habit of reapplying sunscreen, by gender, May 2019
- What we think
Issues and Insights
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- Build holistic solutions to protect and repair for savvier consumers
- The facts
- The implications
- Build a comprehensive shield against external aging factors
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- Figure 9: Illustration of light in different wavelengths penetrating skin at different levels, 2013
- Figure 10: Nokdu eco 36.9 Water Rich Sun Cream UV-IR Block, China, 2019
- Develop a holistic solution to repairing and whitening, from outside and inside
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- Figure 11: Example of brands offering products that holistically tackle skin damage from sunlight and offers whitening, China, 2018
- Accelerate usage frequency via segmented occasions and functions
- The facts
- The implications
- Cooling effect to comfort users on hot days
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- Figure 12: A summary of the highest local temperatures across China, July 29, 2019
- Figure 13: Examples of sunscreens offering cooling sensations and feelings, Japan, 2019
- Additional benefits for outdoor occasions
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- Figure 14: Examples of sunscreens with insect repellent feature, Japan and Hong Kong, 2018
- Makeup from professional suncare brands
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- Figure 15: Examples of potential expansions into makeup by sunscreen products, US and Japan, 2019
- Scents could be another way to differentiate
- Body sunscreens also worth paying attention to
- The facts
- The implications
- Synchronise body sunscreens’ features with facial ones but keep them separate
- Possibilities in different body parts
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- Figure 16: Examples of sunscreen products specifically for scalp and hand protection, France and Switzerland, 2019
The Market – What You Need to Know
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- Another year of fast growth
- High-index products and imported niche brands diversify market
Market Size and Forecast
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- Continuous growth takes the market beyond RMB11 billion
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- Figure 17: Best- and worst-case forecast of total value sales of suncare market, China, 2014-24
Market Drivers
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- New products with higher SPF offered in the market
- Imported brands enter via online platforms
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- Figure 18: Example of niche brands entering the China market in 2018
- Consumers pay significant attention to beauty and anti-aging
Key Players – What You Need to Know
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- Fragmented market with severe competition
- Differentiating using futuristic technology
- Innovations in safety, caring, easy to use and on the go
Market Share
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- Key players are competing for the overwhelming leading position
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- Figure 19: Leading manufacturers’ share in value sales of suncare market, china, 2017-18
- Rich brand portfolio helps L'Oréal stand out
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- Figure 20: Lancôme new launches, China, 2018
- Figure 21: ANESSA product expansion, China, 2018
- Kao benefits from creating buzz in the China market
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- Figure 22: Naris and Allie sunscreens, China, 2018
- Niche brands expand distribution to agitate the market
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- Figure 23: ISDIN sunscreen, China
- Figure 24: Example of imported brands as disrupters
Competitive Strategies
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- Advanced technology to deliver long-lasting effects
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- Figure 25: Bioré friction-resist technology, China, 2019
- Figure 26: Example of sunscreens with light-stable formula, China, 2018-19
- Prevent photoaging with full spectrum protection
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- Figure 27: Example of full spectrum protective sunscreen with market education, China, 2019
- Introducing the concept of biological filters on top of chemical and physical filters
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- Figure 28: Example of sunscreens offering repairing feature, China, 2019
- Figure 29: Examples of sunscreens with biological filters, China, 2019
- Performance proven by extreme conditions
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- Figure 30: Examples of brands authenticated by athlete teams, 2018
- Figure 31: CHANDO 72-hour Challenge in the Himalayas, China 2018
- Easy UV alerts to educate and increase usage frequency
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- Figure 32: Examples of UV alerts on package, China, 2019
- Skin expert adds more harmful external factors to the bucket
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- Figure 33: La Roche-Posay My Skin Track UV, 2018
Who’s Innovating?
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- Moisturising/hydrating claim has seen the biggest boost in new launches
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- Figure 34: Top 10 claims in new launches of sunscreens, China, 2017 and 2018
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- Figure 35: Percentage changes of selected claims in new launches of sunscreens, China, 2017-18
- Beauty ingredients added to sunscreens
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- Figure 36: Examples of sunscreens containing skincare ingredients, Japan and South Korea, 2019
- Innovations in sunscreen ingredients to ease safety concerns
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- Figure 37: Examples of sunscreens being coral friendly and using natural UV filtering ingredients, China, UK, and Germany, 2018 and 2019
- Specific care for around the eye area
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- Figure 38: Examples of sunscreens for around the eye area, China, 2019
- Antioxidants are the latest thing since photoaging
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- Figure 39: Examples of products with antioxidant claims, China, US, and UK, 2018-19
- Provide cooling sensations for sun-heated skin
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- Figure 40: Examples of sunscreens that cool sun-heated skin, South Korea, 2019
- Different applicators to make them easier to use
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- Figure 41: Examples of sunscreens with easy to use applicators, South Korea and Japan, 2018 and 2019
- Convenient formats spark imagination
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- Figure 42: Filmor UV block film, Japan, 2019
- Figure 43: Example of sunscreen wipe, Hong Kong, 2019
- 2-in-1 format combines body and facial sunscreens
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- Figure 44: Baldr 2-in-1 natural premium sun stick, for face and body, South Korea, 2019
The Consumer – What You Need to Know
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- Wide adoption of sunscreens for facial and body area
- Similar features expected for facial and body sunscreens
- Japanese brands seized the largest share of consumers
- Sunlight intensity is the top criteria when deciding whether to use sunscreens
- Protection capability is the top concern among consumers
- Females are generally savvy about SPF and reapplication
Usage of Products with SPF
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- Body is as important as face when under the sun
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- Figure 45: Usage of products with SPF, by gender, May 2019
- Spray is the second most popular format, appealing to young women in particular
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- Figure 46: Usage of sunscreen cream/lotion and spray for different areas, by gender and age, May 2019
- Stick/balm and powder formats heading towards niche
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- Figure 47: Example of powder sunscreen with different shades, US, 2018
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- Figure 48: Examples of sunscreen sticks/balms providing additional benefits, South Korea and US, 2018
Features of Ideal Sunscreen
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- Time to talk about removal
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- Figure 49: Features of ideal sunscreen, May 2019
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- Figure 50: Example of ANESSA claiming both water-resistant and easy to remove, China, 2019
- Figure 51: Examples of facial and body cleansing products with sunscreen removal feature, Germany and China, 2018
- Natural ingredients resonate well
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- Figure 52: Example of sunscreen containing natural ingredients, Japan, 2018
- Body sunscreens converging towards facial sunscreens
- Anti-oxidation could refresh anti-aging image of sunscreens
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- Figure 53: Features of ideal facial sunscreen, by age, female, May 2019
- Figure 54: Examples of sunscreens with anti-aging, anti-oxidation, and anti-glycation claims together, UK and Japan, 2019
- Suitability for sensitive skin more attractive for younger consumers
- The communication focus varies for women at different ages
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- Figure 55: TURF Analysis of features of ideal facial sunscreen, age 20-29, female, May 2019
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- Figure 56: TURF Analysis of features of ideal facial sunscreen, age 30-49, female, May 2019
Brand Used Most Often
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- Women use ANESSA while men use L'Oréal most often
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- Figure 57: Brand of facial sunscreen used most often, by gender, May 2019
- Young females and higher earners adopt Japanese brands more
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- Figure 58: Brand origins of Facial sunscreen used most often, by selected demographics, May 2019
- Domestic brands adopted by nearly one fifth of respondents
Criteria of Using Facial Sunscreen
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- Sunlight intensity outranks season as the most selected criteria
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- Figure 59: Criteria of using facial sunscreen, May 2019
- Opportunity lies in segmented occasions
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- Figure 60: Criteria of using facial sunscreen, by monthly personal income, female, May 2019
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- Figure 61: Examples of water- and sand-resistant sunscreen products, Japan and Hong Kong, 2018-19
- Applying sunscreen has become a daily routine for 20s in particular
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- Figure 62: Criteria of using facial sunscreen, by age, female, May 2019
Pain Points of Using Facial Sunscreen
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- Protection results highlighted for product development
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- Figure 63: Pain points of using facial sunscreen, by gender, May 2019
- Males experience much fewer problems but are bothered by scent
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- Figure 64: Examples of sunscreen sprays with different scents, Japan and China, 2019
- Causing skin problems and poor compatibility troubling young females
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- Figure 65: Pain points of using facial sunscreen, by age, female, May 2019
- Figure 66: Examples of sunscreens with oil controlling feature, China, 2018-19
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- Figure 67: Examples of sunscreens claiming to quickly form a film, China, 2018-19
Attitudes and Habits towards Sunscreen Products
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- Area and occasion dedicated products appreciated by over half
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- Figure 68: Attitudes towards sunscreen for different areas and occasions, by gender, May 2019
- Professional suncare brands are preferred to cosmetic brands
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- Figure 69: Preference and loyalty towards sunscreen brand and products, by gender, May 2019
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- Figure 70: Understanding of skincare/makeup with SPF, by gender, May 2019
- Awareness of reapplying sunscreens further enhanced
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- Figure 71: Habit of reapplying sunscreen, by gender, May 2019
- Figure 72: Habit of reapplying sunscreen, female, 2018 vs 2019
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- Figure 73: Example of sunscreen spray in security-friendly package, China, 2019
- Gaps between age groups narrow in 2019
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- Figure 74: Habit of reapplying sunscreen, ‘I often reapply sunscreens after going out’, by age, female, 2018 vs 2019
Meet the Mintropolitans
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- More severe impact from skincare and makeup with SPF among Mintropolitans
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- Figure 75: Usage of products with SPF, by consumer classification, female, May 2019
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- Figure 76: Understanding of skincare/makeup with SPF, by consumer classification, female, May 2019
- Mintropolitans demand safe sunscreens to build a healthy glow
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- Figure 77: Attitudes towards sunscreen for different areas, by consumer classification, female, May 2019
- Figure 78: Features for ideal sunscreens, face and body, by consumer classification, May 2019
Appendix – Market Size and Forecast
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- Figure 79: Total value sales of suncare market, China, 2014-24
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Appendix – Methodology and Abbreviations
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- Methodology
- Fan chart forecast
- Abbreviations
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