What you need to know

The China suncare market is estimated to reach RMB11.2 billion in 2019, with a 13.0% annual growth rate. Competition in the market is severe, with current brands still expanding and refining their product lines, and new imported brands entering the market. Supported by consumers’ high level of interest in beauty and anti-aging, as well as continuous trading-up to products with better protective results and safer ingredients, the market is projected to have a value CAGR of 10.3% over the next five years, and is expected to achieve RMB18.2 billion in 2024.

Covered in this report

This Report examines the retail market for suncare products, including sunscreen, aftersun products, and self-tanning products. Sunscreen products come in formats including cream, lotion, gel, spray, and powder.


  • Beauty and personal care products with sunscreen function, such as facial moisturisers and colour cosmetics with SPF.

  • Market sizes in this Report do not cover sales that have occurred in the C2C market (eg WeChat business or Taobao).

Subgroup definitions (by Monthly Personal Income)

  • Low personal income is defined as RMB2,000-5,999 in tier one cities; RMB2,000-4,999 in tier two or below cities.

  • Mid personal income is defined as RMB6,000-9,999 in tier one cities; RMB5,000-8,999 in tier two or below cities.

  • High personal income is defined as RMB10,000 or above in tier one cities; RMB9,000 or above in tier two or below cities.

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