What you need to know
The Black haircare market has evolved into regimen maintenance and styling, with chemical product use concentrated among the few who will always be customers. Having chemical-free hair is no longer the big story, but rather how Black consumers’ beliefs and perceptions of their hair impacts their personal maintenance, style choices and product selection.
Definition
This Report covers haircare products that are formulated specifically for or marketed to Black consumers, as well as general market haircare products that are purchased by Black consumers.
The market size includes the following categories:
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Shampoo
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Conditioner
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Styling products including hair spray
Other categories of haircare products covered in this Report are:
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Relaxers
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Home hair color
Hair accessories (such as brushes, hair clips and headbands), wigs, weaves and extensions are excluded, as are electric haircare products, such as straightening irons. Haircare services provided in salons or by individuals are also excluded. Products sold through salons are excluded.
This Report builds on Black Haircare – US, September 2018, and the 2017 and 2016 Reports of the same title, as well as Black Consumers and Haircare – US, August 2015 and the 2014 Report of the same title. Findings can be supplemented by analysis presented in Mintel’s Shampoo, Conditioner, and Hairstyling Products – US, March 2019.
