"Haircare is perhaps one of the largest areas of consumer expenditures among Black consumers. Hair is an important part of Black consumers’ image – it shapes their identity and sends a signal to the world of who they are as a person. With the variety of ways that Black consumers wear their hair come differences in their attitudes toward hair, the products they use, and their general outlook of the beauty ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Attitudes toward Beauty and Grooming
The Role of Hair in Self-Perceptions
Black Consumer Haircare Segments – Overview
Female Segment 1 – The Trendy Naturalista
Female Segment 2 – The Glam Artist
Female Segment 3 – Mother Naturale
Female Segment 4 – The Functionista
Male Segment 1 – The Trendy Urbane-ite
Male Segment 2 – The Natural Class-icon
Male Segment 3 – The Reinventionist
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
2nd December 2015
“Blacks view being healthy as the ultimate beauty accessory and healthy hair plays an important role in conveying that they take care of themselves. Since breast cancer is one of the leading causes of death for Black women, Shea Moisture in collaboration with the Tigerlily Foundation set out to raise ...
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Relaxers’ loss is styling products’ gain
