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Boomers and Finance - US - July 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Boomers and Finance - US - July 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Boomer Demographics
Market Factors

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Boomers and Finance - US - July 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Boomer Consumer – What You Need to Know
Financial Incentives and Priorities
Financial Habits
Financial Attitudes
Financial Satisfaction
Debt and real estate
Retirement

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Boomers and Finance - US - July 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
Trends Affecting Boomers
Growing Pains
What’s Working and What’s Next?

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Boomers and Finance - US - July 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
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What you need to know

Baby Boomers are the generation born between 1946 and 1964, who in 2019 are between the ages of 55 and 73. With roughly 72 million members, Boomers are now the second-largest consumer generation, having recently been surpassed by Millennials. Although this generation has now begun to shrink as it ages, Boomers still control the majority of US household wealth, and present many lucrative opportunities for brands and marketers.

Definition

This Report examines the behaviors and attitudes of Baby Boomers as concerns the financial services industry. The Report includes the following information about Millennials:

  • Current financial incentives, priorities, and satisfaction

  • Financial habits and attitudes

  • Attitudes toward debt, homeownership, children, and retirement

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