Author: Mintel Group Ltd.
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Boomers and Finance - US - July 2019
Overview
 
What you need to know 
Baby Boomers are the generation born between 1946 and 1964, who in 2019 are between the ages of 55 and 73. With roughly 72 million members, Boomers are now the second-largest consumer generation, having recently been surpassed by Millennials. Although this generation has now begun to shrink as it ages, Boomers still control the majority of US household wealth, and present many lucrative opportunities for brands and marketers.

Definition 
This Report examines the behaviors and attitudes of Baby Boomers as concerns the financial services industry. The Report includes the following information about Millennials:

●	Current financial incentives, priorities, and satisfaction
●	Financial habits and attitudes
●	Attitudes toward debt, homeownership, children, and retirement

This report is supplied in accordance with Mintel's terms and conditions.  
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