What you need to know
The snack market has the challenge of balancing the limitations imposed by the government – the reduction of substances such as salt, sugar, and fat – and the consumer’s demand for tasty products.
The scenario is challenging, but it opens space for innovations in terms of applying technologies to formulate new products and using new ingredients. In addition, there are opportunities to educate consumers and improve their understanding of the nutritional properties and health benefits (both physical and emotional) provided by snacks.
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