What you need to know
The majority of parents with young kids work outside of the home and may have trouble balancing family time with other demands on their time. When parents spend time with their kids, they want it to be “quality time” spent on fun and enriching experiences – making it important for brands to step up their experiential appeal.
Parents love spending time with their kids and worry about the kind of world their children will inherit. Most are confident in their parenting abilities and want their kids to grow into responsible, respectful, and kind/compassionate adults.
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