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Lifestyles of Young Families - US - January 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Lifestyles of Young Families - US - January 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Young Families in the US – What You Need to Know
Characteristics of Young Families

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Lifestyles of Young Families - US - January 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Young Family Childcare Dynamics
Parenting Attitudes
Family Activities
Activities for Kids and Parents
Parental Aspirations
Young Family Parent Segments

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Lifestyles of Young Families - US - January 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s working?
What’s struggling?
What’s next?

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Lifestyles of Young Families - US - January 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Young Family Demographics
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What you need to know

The majority of parents with young kids work outside of the home and may have trouble balancing family time with other demands on their time. When parents spend time with their kids, they want it to be “quality time” spent on fun and enriching experiences – making it important for brands to step up their experiential appeal.

Parents love spending time with their kids and worry about the kind of world their children will inherit. Most are confident in their parenting abilities and want their kids to grow into responsible, respectful, and kind/compassionate adults.

Definition

For the purposes of this Report, Mintel has used the following definitions:

Young families are defined as parents with children younger than age 12 living in the household.

Older families are defined as parents with children aged 12-17 living in the household.

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