With the sinuous flow of global citizens, merchandise, and content, the palates of Chinese consumers have been exposed to foreign culinary cultures with unprecedented ease. Not only do trendsetters adopt Western dietary notion for health purposes, but the majority of consumers adopt Western style cooking and baking as a lifestyle choice.

There are varied motives behind such curiosity; to fill leisure time, to interact with kids, and to maintain health, to name just a few. However, lack of confidence and appliances are also pushing some away from exploring such practises. Brands may offer more fusion options and recipes for novices as technical support, while at the same time fuel consumers’ passion by offering more opportunities to share, communicate, and celebrate.

The objective of this Report is to understand the habits of Western style cooking and baking among Chinese consumers. This Report explores how often Chinese consumers conduct such kitchen activities and what are the most important drivers for doing so, as well as what prevents some from participating in such activities.