Western Style Cooking and Baking Habits - China - December 2018
Western Style Cooking and Baking Habits - China - December 2018

“With more exposure to foreign culinary cultures through outbound travel and social exchanges online, more and more Chinese consumers adopt Western style cooking and baking as a lifestyle choice. While at the same time, presupposition that it is complicated and requires additional appliances prevents many from putting their hands to it. Brands may offer support from a technical perspective such as providing more fusion options and recipes for novices. Moreover ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What you need to know
Market Challenges and Opportunities

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Ownership of Kitchen Appliances
Western Style Cooking and Baking Frequency
Reasons for no Western Style Cooking or Baking
Reasons for Western Style Cooking or Baking
Recipe Source
Purchase Channel
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations